Lunar Letter / A Busted Bounce

While we all have the capacity to bounce back from life’s difficulties, sometimes we have a busted bounce due to circumstances beyond our control. Life is like a bouncing ball. Sometimes we are up and sometimes we are down. What is most important is not where we happen to be in the cycle of the life, rather our ability to bounce back at least one more time.

Our capacity to bounce back is the result of our experience, preparation, perseverance and attitude. The more difficulty we have faced and overcome the easier it is to bounce back and continue on our merry way. Nevertheless, things happen which can burst our ability to bounce back.

Those who know me or have participated in one of my events know I use the example of a bouncing ball to illustrate and explain my ideas. Recently I found and purchased the “perfect” ball to use in my conferences. It was a traditional black and white soccer ball. I was happy with my new toy and excited to use it. The night before my next event I filled it up with air. Apparently, I filled it up with too much air and the following day I had a Busted Bounce.

My first reaction was to give it to my dogs, Sneaky and Rascal, so they could finish destroying it. I was disappointed I had wasted my money on a busted bounce. Before giving the ball to my kids, I took the air out of the ball and just before giving it to them had an idea. At one time or another we have all “burst” for some reason or another. During the most difficult of circumstances, it seems there are no solutions and no way out.

The bladder in the ball was intact though deformed. It came out of the ball when the surface broke due to excessive air. As I looked at the hole in the ball it occurred to me this is similar to what we experience when we have our own Busted Bounce. I punched smaller holes around the bigger hole and passed a small rope through the eyelets to mend the damage. I filled the ball with air and, as if it were magic, I recovered my bounce.

We encounter incidents similar to my experience with the ball when we are subject to particularly difficult challenges. First we “burst,” our beings deform in an explosion of emotion. A hole is left in our souls creating a vacuum making it virtually impossible to bounce back immediately. In time, and frequently with the help of our friends and family, we fix the “hole” in our lives created by the challenge. Notwithstanding, we still need “air” to inflate our “ball” to return once and for all from the bottom of a bounce.

It’s critical we take time to recover from a Busted Bounce. We can turn to each other for help to repair the space created by an emotional cataclysm. To get up and go from a busted bounce it’s fundamental to find and maintain an excellent positive attitude which gives us the energy we require to fill the vacuum created.

After repairing and inflating our ability to bounce back will never be the same. Though an emotional scar reminds us of what happened, we can use this experience to strengthen our resolve. We always have the ability to bounce back at least one more time from any difficulty because, It’s the Bounce that Counts!

∞ Rob McBride ∞
LL II 28

Lunar Letter / Don’t Worry, Be Happy

In 1988, Bobby McFerrin took the phrase, “Don’t worry, be happy,” from Meher Baba and converted it into a song which hit the #1 spot on the Billboard Hot 100 chart.

Is it possible to not worry and be happy?

It is possible and the proof is we have each been able to achieve this worthy ideal at some point in our lives. Establishing a pattern which permits us to be happy instead of worried can give rise to effective action which positively influences and determines our destiny.

Why do we worry?

While each situation is different, it tends to be the lack of something. We can express it in terms of “Not Having” a particular condition or feeling. If we are worried about a poor result on an exam, it’s because we “Don’t Have” the knowledge necessary. If we are worried about a bill which is due, it’s because we “Don’t Have” enough money. If we are worried about an interview we are about to have, it’s because we “Don’t Have” enough preparation. If we are worried about what happens when we pass from this reality which we call life to another reality which is yet unknown, it’s because we “Don’t Have” certainty of what is going happen.

How can we be happy?

While the possibilities are endless, it has to do with “Having” something. We are happy because we “Have” enough knowledge which allows us to shine on an exam. We are happy because we “Have” enough money to pay our bills. We are happy because we “Have” the preparation necessary for a positive result on an interview. We are happy because we “Have” our own faith about what will happen when we pass from this reality we call life.

It is possible to not worry and be happy when we focus on what we “Have” instead of what we “Don’t Have.” If we are worried about a poor result on an exam, we can focus on the brain we “Have” and the capacity we “Have” to increase our knowledge. If we are worried about a pending bill, we can focus on the mind we “Have” and creativity we “Have” to make money. If we are worried about an interview, we can focus on the experience we “Have” and the common sense we “Have” to better prepare ourselves for the encounter. If we are worried about death, we can focus on the faith we “Have” or in this instant which we “Have” or on the wonderful memories we “Have” or the children we “Have” or the positive relationships we “Have” or in the magic in each and every moment we can “Have” in an instant.

In a well-worn phrase which has become a proverb, “Life is not measured by the number of breaths we take, but by the moments that take our breath away.” These moments come from what we “Have” and not from what we “Don’t Have.” Don’t worry, be happy because we all can be thankful for the many things we “Have!”

∞ Rob McBride ∞
LL II 27

 

Lunar Letter / Guiding Lights

Not everything in life is beautiful and bright. From time to time we can all use guiding lights. Challenges and disagreements come frequently and furiously. A map which helps us grow and build with each passing day is useful. Following are points of light which can be used as guiding lights. They are based on the premise that no one is “perfect” and the exceptional book The Four Agreements by Don Miguel Ruiz.

BE KIND: In any situation we can obtain much more by being kind. Though we may be offended and hurt by what others do and say, we can always get better results by being kind rather than by being aggressive or critical. If we are to be kind to others, we should start by being kind to ourselves. When we make a mistake, let’s give ourselves permission to be “imperfect” and carry on without the mental anguish we create in our mind.

FLOW WITH EVERYTHING: When something happens to throw us off course, we can do the following. First, we can realize no one is “perfect” and, as such, people will say and do things we don’t like. This doesn’t make them “bad” people; it simply means they have a different perception of the world from our own and we shouldn’t take it personally. The second is to realize the world is not as we would like it to be, rather it simply is as it is. Instead of fighting against what happens in life, we can go with the flow in the same way a river runs its course regardless of obstacles.

CONFIRM PERCEPTIONS: Some our most serious disagreements arise as a result of misconceptions. “I thought you were going to come!” we can reprimand a friend who has not shown up for a meeting. A simple confirmation beforehand could have completely avoided the mishap. What we are thinking is not always what the other person is thinking and it is almost impossible to know what goes on in another’s mind with any degree of certainty. We can also confirm important facts. For example we may say, “I thought my money was insured!” The answer which comes back could be, “That’s what you get for thinking!” When we confirm perceptions and important facts, we open the doors to beneficial agreements and understanding.

GIVE OUR BEST EFFORT: When we give our best effort, we can sleep better knowing we have done all we can do. It’s important to know our best effort will vary depending on the day, our mood and our health. If for some reason we don’t give our best effort at any given time, we can go directly to the first point and be kind to ourselves without the mental battle which often takes place in our mind.

LEARN FROM EVERYTHING: Life consists of a myriad of experiences. Some are magical moments which take our breath away. Others are devastating defeats which make us want to retreat. We can learn from everything. While we learn much from what we like, we often learn more from what we don’t like, although it is quite possible we may learn more than for what we bargained. What we can do consistently is to learn from everything.

Life is made up of moments which are not good, bad, or ugly. Instead, they simply are what they are. We can live a life with less consternation, tribulation, more emotion and intention when we are kind, flow with everything, confirm perceptions, give our best effort and learn from everything.

∞ Rob McBride ∞
LL II 26

Lunar Letter / Imagine a Life

Imagine a life where you take action with energy

Imagine a life where you have confidence in yourself

Imagine a life where you are tenacious in all that you do

Imagine a life where you take initiative to achieve your dreams

Imagine a life where you tolerate those things you don’t like

Imagine a life where you are helpful to other people

Imagine a life where you have a burning desire

Imagine a life where you flow and grow with time

Imagine a life where you laugh at life instead of cry

Imagine a life where you adapt easily to change and challenge

Imagine a life where you make decisions based on your principles.

Imagine a life where you are curious to learn more about what you do

Imagine a life where you live with passion and determination

Imagine a life where you bounce back from adversity

Imagine a life where you implement and instigate

While it seems difficult to imagine a life where all of these elements form part of our reality, it is possible to achieve what we most desire.

“How is this possible?” you might ask.

It is difficult to be the “perfect” person who integrates each of these qualities which a “good” person “should” have. What is possible is to determine what we most desire and focus on this quality.

For example, if we determine the most important thing in our lives is love, we simply have to give lots of love. While not all will return our love, some will. If we determine what we most want in life is money, all we have to do is focus all of our time and energy in generating money. Eventually, we will do it. It’s possible other things may be lacking in our lives, though money will not be one of them.

We can live the life we dream and imagine. We simply need to be very clear about what we really want and not disperse our energy in so many different directions. When our desire is well defined, the next step is to breathe it into our inner soul and integrate it into everything we do. By doing this we can stop imagining and begin living.

∞ Rob McBride ∞
LL II 25

 

Lunar Letter / A Matter of Focus

Achieving what we most desire in life is a matter of focus. Where we concentrate our attention, resources and activity determines the results we obtain.

Though we instinctively know this to be true, we don’t always focus on what we most desire. Day to day challenge in our lives frequently take us to other destinations. Just like a ship in the ocean, when we navigate through a severe storm, it’s critical we remain firmly at the helm to assure we don’t arrive at an undesired destination.

The wind of life can be brutal and at times reaches hurricane force. For this reason it is common to lose focus. A simple and powerful exercise is to jot down each of our activities and the time each takes during the course of a typical day. When we analyze the results, we realize our time often disappears in activities which have nothing to do with our objectives.

Most of us are very clear about what we want in life. Yet when we consider what we do, it doesn’t always coincide with what we desire. In this case, we can change our focus and thus change our results.

Sitting down and focusing on a specific objective is no easy matter. Between the demands of our family, our work and others, how is it possible to focus on just one thing?

The same technology responsible for increasing personal and organizational productivity, can be an obstacle when it comes time to focus on a specific activity. Throughout the day we receive text messages, telephone calls, messages from MSN Messenger, a request for friendship from someone on Facebook, a call regarding an unexpected payment and so many other distractions.

If we aren’t careful, time slips away to satisfy the demands of others. While many of these activities bring pleasure and our ability to communicate with others at any moment is incredible, it is important to ask, “At what cost?”

When we are focused on satisfying the needs of a particular client, generally we succeed. When we are focused on physical exercise, we see the results in our stamina and in our energy. When we are focused on courting a person in whom we are interested, we gain their attention. When we focus on any activity, we make giant steps towards its completion.

It isn’t life or other people who stand in the way of what we most desire. Rather it is a lack of focus to dedicate the time necessary for its achievement. The next time we feel life slipping through our fingers like the sand of time, we can turn off the cell phone, close our e-mail and sign out of Messenger. By standing firmly at the helm of life and taking action to drive our own direction, we can achieve what we most desire because it is all a matter of focus.

∞ Rob McBride ∞
LL II 24

 

Lunar Letter / Do it Wrong

All our lives we are taught to “Do it right.” What if, on the other hand, from time to time we, “Do it wrong?”

As strange as it may sound, this is often the best option. If you can do it right, then by all means, do it right. If not, it is frequently better to do it wrong.

Everything is difficult before it is easy. The value of an activity doesn’t always come from doing it “right.” Think for a moment about any activity which you now do well. It could be your work, a certain sport or a game. Before doing it “right” you probably did it “wrong.”

Our fears, uncertainties and doubts run rampant when we start something new.

I’m afraid to do it!

I’m unsure I can do it right!

What if I do it wrong?

These and other thoughts plague our mind. There are only two options. Get up and take action or stay down in the dumps and do nothing.

It is not always wise to do everything which comes to mind, as this also can be dangerous. Nevertheless, when it comes to doing something which can drive us toward our goals and objectives, it is preferable to take action “doing it wrong,” instead of doing nothing at all.

Let’s look at the example of a baby just learning to walk. They do it “wrong” at first. We don’t expect the child to get up and start running around without first falling down a few times. Nor do we chastise the child for doing it “wrong” and falling. As is usually the case, it is not falling down, rather getting up which is most important. It’s the bounce that counts in so many things in life.

In all we do there is a learning curve. We can shorten this curve by first familiarizing ourselves with what we want to achieve, by learning as much as possible from the mistakes of others who have eventually done “right” what we most desire. We can then use this information to optimize our efforts. Nevertheless, we normally do things “wrong” before we do them “right.”

There are many factors influencing our desire to begin an activity. We commonly have fears about what others may say, uncertainties about exactly how to do it, and doubts regarding our ability to do it well. While these emotions are part of our reality and can help us face danger, they inhibit our ability to reach beyond our grasp.

“Ah, but a man’s reach should exceed his grasp or what’s a heaven for….The aim, if reached or not, makes great the life!”

– Robert Browning.

When we get to the end of this marvelous journey we call life, the saddest thing is to fall into a series of questions which begin with the phrase:

“If only I had done such and such, when I was younger…”

By getting up and taking action to do it “wrong” when we cannot do it “right,” we will learn from our errors and improve until we can do it right. The next time you face a major decision between doing it wrong and doing nothing at all, do it wrong.

∞ Rob McBride ∞
LL II 23

 

Lunar Letter / A Time for Everything

There is a time for everything and everything has its time…

Recently, while thinking about all things which occur in our lives, I realized many are considered “good” or “bad,” “right” or “wrong.” As I analyzed the meanings of each, I readily understood there is neither good nor bad; right nor wrong. Instead, there are so many different shades of grey.

Depending on the circumstances “good” can be “bad,” and “bad” can be “good.” At other times “right” can be “wrong” and “wrong” can be “right.”

Frequently we say, “Why do I have to go through this difficult time?” Nevertheless, there is a time for everything and everything has its time. Based on this idea, I began a word play and the following phrases flowed through my fingers.

A time to work,
a time to play…

A time to challenge,
a time to accept…

A time to celebrate,
a time to congratulate…

A time to trust,
a time to doubt…

A time to be alone,
a time to be social…

A time to move,
a time to stay…

A time to laugh,
a time to cry…

A time for yin,
a time for yang…

A time to be,
a time not to be…

A time to talk,
a time to listen…

A time to fly,
a time to crawl…

A time to create,
a time to destroy…

A time to eat,
a time to digest…

A time to invigorate,
a time to calm…

A time for me,
a time for you…

A time to teach,
a time to learn…

A time to give,
a time to take…

A time to go,
a time to stop…

A time to simplify,
a time to complicate…

A time to dream,
a time to act…

A time to project,
a time to reflect…

A time to win,
a time to lose…

A time to succeed,
a time to fail…

A time to write,
a time to read…

A time to nurture,
a time to be nurtured…

A time to be bold,
a time to be meek…

A time to plant,
a time to harvest…

A time to flow,
a time to change…

A time to live,
a time to die…

A time to Rock,
a time to Roll…

I shared part of this idea on my blog and a friend told me, “Rob, this is just like what it says in The Bible!”

“A time to live, a time to die…” seemed to ring a bell and quick search on the internet led me to Ecclesiastes 3: 1-8

For everything there is a season, and a time for every matter under heaven:
A time to be born, and a time to die;
A time to plant, and a time to pluck up what is planted;
A time to kill, and a time to heal;
A time to break down, and a time to build up;
A time to weep, and a time to laugh;
A time to mourn, and a time to dance;
A time to throw away stones, and a time to gather stones together;
A time to embrace, and a time to refrain from embracing;
A time to seek, and a time to lose;
A time to keep, and a time to throw away;
A time to tear, and a time to sew;
A time to keep silence, and a time to speak;
A time to love, and a time to hate;
A time for war, and a time for peace…

What I had expressed, was in fact, a twist on thoughts I had previously heard and which were eloquently written thousands of years ago in The Bible. The words jumped out at me! I reached for the nearest bible and read the entire chapter of Ecclesiastes. The following words burned in my brain and danced before my eyes. Ecclesiastes 1: 9–10

What has been will be again, what has been done will be done again; there is nothing new under the sun.

Is there anything of which one can say, “Look this is something new!” It was here already, long ago; it was here before our time. As I read, I was faced with a truth so old, so tested and so evident. Knowledge is universal. The knowledge which comes from others and from me is simply the knowledge of the universe which flows through us.

What, you may ask, is the relevance of all of this and why should it matter?

As I wrote the lines for “Time for Everything,” I realized the same train of thought could go on forever. We can take any emotion, thought or event and by phrasing it together with its opposite, we find there is, in fact, a time for everything.

The next time you wonder why you are going through a difficult time; remember this is the time for that particular thought, emotion or event. More importantly, it is happening at precisely the right time. The question we should ask is: “What can I learn from this situation?” rather than “Why do I have to go through this situation?” Be it “good” or “bad,” “right” or “wrong,” there is a time for everything and everything has its time.

∞ Rob McBride ∞
LL II 22

Lunar Letter / 2.22% for You

We all have the same 24 hours in a day, a total of 1,440 minutes. The way in which we use this time determines whether we will be actors or spectators in life. There is a time for everything and everything in its time. When we consciously analyze what we do and how we do it, we enhance our ability to achieve our objectives.

While we have little control over the quantity of time certain activities take, we can always augment the quality we give to each. We all have a certain degree of liberty over our time, though we frequently lament, “I don’t have time for anything!”

To direct your destiny, I propose you take 2.22%, equivalent to 32 minutes of your time, and invest it directly in yourself. 2.22% is the small difference which can reap great rewards.

What can you do during this 2.22% of your time to make this tremendous difference?

I’m so glad you asked; I have an answer.

It is simple, yet far from easy. I suggest that for 2.22% of your time you realize some type of exercise. I can almost hear the groans of anguish coming from my screen as you read these words. “Please, anything other than exercise!” you may be thinking.

We can make excuses or we can get up and take action. We all know we should exercise; few of us actually do something about it.

“Where do the 32 minutes come from?” you might ask.

I have designed an exercise program which uses the number “eight” as a base. It consists of 32 different movements. It includes eight breaths per minute for each of the 32 movements. In total, 256 deep breaths are incorporated into the 32 minutes. You can see my nephew David Martín doing a condensed version with two breaths per movement which takes eight minutes here:

Our breath provides us with oxygen and energy every day. Dedicating time daily to focus on our breathing and doing physical exercise nourishes our body with drops of well-being every day.

Do your 2.22% in whichever way you see fit. It is not my way, or my 32 exercises which are important. Fundamental is taking the time every day to promote mental and physical health through exercise. Take 2.22% for You daily to be an actor rather than spectator in life.

∞ Rob McBride ∞
LL II 21

Lunar Letter / Easier Said than Done

Things are easier said than done. It is easy to say what we should do; actually doing it is an entirely different thing. I have ended many of the events I have conducted with the same words from Al Batt:

“It is easy to sit up and take notice; what is difficult is getting up and taking action.”

We normally know what we should do and many of us start the year with new goals. We know we should be more disciplined; we know we should do more exercise; we know in general what we have to do in order to achieve our objectives. How then can we close the gap between what we do and what we want?

While the answer is quite simple, it is far from easy. We need to take action. We need to take the first step towards what we most desire. If our goal is to lose 20 pounds, is it reasonable to stop eating and lose it in one month? While it is possible, it is neither healthy nor recommended. Those “few extra pounds” didn’t come from one day to the next. More than likely, they are the direct result from a couple of bites too many over the course of many years, combined with a lack of movement! The first step then is to stop eating so much and start moving. That seems easy enough. Not quite so easy when our body craves more food and aches when we exercise.

To begin any journey, we need to take the ever important first step. If taking a trip, we make a phone call to a travel agency. If our journey is to go to the gym, we put on our tennis shoes, grab our keys and walk out the door. Any objective can be reduced to a series of actions which will direct us to our goal.

On the other hand, it is possible this series of baby steps does not lead us to our objective. Curves and obstacles lurk around the corner blocking our path. Fundamentally, we must have a clear objective and a burning desire to persevere when trouble rears its ugly head.

Every profession or activity has a primary objective. A writer writes, a manager manages, a salesman sells and a doctor “doctors.” We often complicate things and deceive ourselves by completing a series of inconsequential activities in order to convince ourselves we are working towards our objective. The phrase “I’m just too busy!” has become part of our everyday lives. “Too busy doing what?” should be the question we constantly ask ourselves. It is critical to determine the essential elements required to achieve our goals and objectives. It is not activity as such, rather decisive and concrete action which makes the difference.

It is not what we know, rather what we do with what we know which is critical. If we ask anyone, “What do you need to do to be successful?” there is little doubt they can make an extensive list of what has to be done. Taking action to accomplish each of those items is another thing.

Those who get stuck in a rut are not necessarily “lazy.” Rather, they most often lack a burning desire which smolders within and the dedication to constantly do what must be done. Things are easier said than done; take action today to “get ‘er done!”

∞ Rob McBride ∞
LL II 20

 

Lunar Letter / In the Eye of the Hurricane

In the eye of the hurricane we find incredible peace and quiet. While the rain and wind of the hurricane howl demolishing all in its path, while creating disaster, in the eye of the hurricane the sky is blue and calmness reigns true.

As if we were in the eye of the hurricane, is it possible to remain calm in the midst of crisis?

While it is possible, it isn’t easy. We face challenges daily with regards to money, inflation, pain, love, preoccupation, sickness and even death. Every day we wake up and we embark on an adventure where these and other elements lurk on the horizon to knock us off course and take away our dreams.

We can look around and see there are people who are able to remain balanced and steady regardless of the challenges they face. While we all have different degrees of education and experience, we are all capable of getting into the eye of the hurricane so as to remain calm in the midst of crisis. We can adjust the way we see what occurs daily to improve our results. It isn’t what happens, rather how we manage what happens which is most important.

Hunger, violence and hate have existed for millions of years. While there are definite things we can do to diminish the prevalence of these tragic realities, it is unlikely any of us will completely eradicate them in the short term.

One way to imagine how it feels to be in the eye of the hurricane is to visualize ourselves sitting in lotus position with our eyes closed. We are situated directly in the middle of the turbulence which surrounds us. The noise and commotion have no effect on us. We know life is as it is and not as it should be. We understand it is possible to influence our surroundings yet know things occur which are beyond our grasp to change.

We are part of this magnificent journey we call life and, at the same time, we are not responsible for everything that happens. We can observe what occurs instead of simply reacting to everything. We have been trained since we were young to take the “reins” of life and be “responsible” for our circumstances. Certainly it is important to act in a manner consistent with our values and principles yet things happen in life which we cannot influence.

When we realize everything in life is temporary, we can look at what happens to us in a different way. Everyone and everything is in a constant process of change and nothing lasts forever. Everything simply is as it is in the moment. As terrible or as wonderful a situation may be, we know it will change with time.

The reality of life is nothing stays the same. This validates “The Law of Impermanence,” which tells us, it doesn’t matter how difficult or pleasurable an experience may be, in time it too will change. What we can do is to give our best effort and act in accordance with our beliefs and desires. The only thing which is 100% guaranteed in life is, “This too shall pass…”

∞ Rob McBride ∞
LL II 32

 

Lunar Letter / Moments

Life is made up of moments…

Magical moments which make us quiver with emotion and form an integral part of our experience. Moments which become the motion pictures of our mind, available 24 hours a day, anchoring us to those times which confirm how wonderful it is to be on this incredible journey we call life.

Moments of ecstasy when the world seems to stop and we enter a state where nothing can touch or trouble us. Moments which come when we least expect them and later remain as a memory of a sensational dream which we long to repeat with our entire body and soul.

Marvelous moments which make us smile broadly and laugh so hard our stomach hurts. Moments which leave their imprint on our experience, strengthening ties with those whom we have the pleasure of sharing them and creating relationships which can last a lifetime.

Moments of inspiration which allow us to fly with the eagles during which everything seems to go right. Moments when we are connected with the universe and we flow naturally with change and turbulence which constitute the essence of life.

Incredible moments which take our breath away in disbelief and the ensuing realization of life’s own perfect imperfection. Moments when a storm devastates everything in its path and subsequently regenerates life and abundance in the same location.

Moments of joy which nourish our soul and confirm that happiness should be the rule rather than the exception. Moments which transport us emotionally to another place and which open the doors to be happy with what we have and where we are in every instant, while acknowledging we can always improve.

Moments to go forth boldly with courage to achieve what we most desire while painting a magnificent picture representative of our essence. Moments to take a leap of faith with energy knowing we can make adjustments to our path to attain exactly what we want.

Moments to rest and rebuild our inner force and bathe in the pleasure of simply being without feeling obligated to always be busy. Moments to savor the sun and bask in its warmth, reflecting on the value of hard work which, paradoxically, makes it possible to enjoy each instant.

Moments to think about how incredible each second, minute and hour are which pass idly through our fingers while the world keeps going around and around. Moments to be thankful for the privilege of being alive, knowing with certainty that this is the most intense moment of our lives; and, it is gone in an instant!

∞ Rob McBride ∞
LL II 19

 

Lunar Letter / What’s In It For Me?

In his Nobel Prize Acceptance Speech William Faulkner expressed the following:

“The writer’s duty is to help man endure by lifting his heart, by reminding him of the courage and honor and hope and pride and compassion and pity and sacrifice which has been the glory of his past.”

Do my messages lift your heart?

Do they give you hope and courage to endure?

The question we constantly ask ourselves is, “What’s In It For Me?” It’s critical to take this into account when we communicate with others, otherwise we will likely lose them as an audience! My good friend and mentor Joel Weldon introduced me to this idea many years ago. He called the idea “WIIFM” and aptly stated it is the radio station we are all constantly tuned into.

When we start a conversation with someone, what is our focus? When we center our attention on the interests of the other person, our results will be better than if we concentrate on our desires. Nevertheless, the most significant person in the world should be ourselves. When we are true to ourselves and take care of our needs we can, in turn, take care of the needs of those who are important to us.

“What’s In It For Me?”

If we do not ask ourselves this question, our dreams and desires will be left on the shores of a never ending stream of information. When we are realistic and realize it is not being egotistical to take care of ourselves first, we open the doors so others may do the same.

There are several words which are vital to make other people feel important. A writer can ask the following:

Who are my readers?

What are their interests?

Where do they read my messages?

When do they read what I have to say?

Why should they take time to read my thoughts?

How can I make my messages more interesting to them?

The objective of every profession and occupation is to help others get what they want. A doctor provides a means to better health, a lawyer provides answers to legal questions, a financial consultant gives advice to increase capital, an insurance agent delivers solutions to protect valuables, a store supplies goods and services which increase the quality of life and a supermarket distributes food to eat.

I love reading commentaries from my readers. Those which are positive and uplifting give me renewed energy to continue writing. Those which give direction and advice help me improve what I do. I am grateful for them all for they enable me to deliver messages which answer the question, “What’s In It For Me?”

When dealing with others we can direct our attention to what is most important to them. Whatever we do and wherever we live, we depend on others to achieve our dreams and desires. When we focus on what others need and want, magically we then achieve what we ourselves need and want.

∞ Rob McBride ∞
LL II 18

Lunar Letter / A Little Extra

We all like to get a little extra. Getting a little bit more than we expect elicits emotions which make us feel wonderful. Giving a little extra to our clients, patients, contributors, users, friends and family generates dividends beyond our wildest imagination.

A little extra can come in the form of economic benefit as well as intention or action. “Promise a lot and deliver more” is a concept I first learned from Joel Weldon during a seminar in 1989. I have since kept the maxim close to my heart. When we deliver on our promise to provide an excellent product or service and then give a little extra, the competition, which tends to be a nightmare for others, becomes a fountain of opportunity for us.

Those who have attended my events know I often give bouncy balls to affirm my philosophy that “It’s the Bounce that Counts!” This is my little extra. It is my way of spreading my message to as many people as I can. When attendees at my seminars or conferences get back to their work places or homes bouncing a little ball, it can lead to discussions regarding my idea. I have had the immense pleasure of sharing my ideas with more than 7,000 people in various events. That means there are a lot of bouncy balls out there! I frequently encounter people who tell me, “Though I don’t remember your name, aren’t you the one with the bouncy balls?”

If it is possible to give a little extra using something of material value, then great; if not, there are still many other ways we can give a little extra.

A few examples:

Acknowledge all with a sincere smile.

Give one more idea than what is expected.

Learn and use people’s names to greet them.

Create positive expectancy by being open and understanding.

Leave or send notes telling people how important they are to us.

Use language which permits all to understand subjects with complex terminology.

Listen to what people have to say rather than constantly thinking about how we will respond.

Offer candy to customers who walk in the door telling them we would be happy to help if they so desire.

Call clients, friends and family on their birthdays, anniversaries as well as during times of trial and tribulation.

Give big meaningful hugs whenever appropriate. Personally, I need at least eight hugs a day just for maintenance!

End all encounters showing a genuine appreciation with an even bigger smile.

The sky is the limit and creativity is master. It is important to let people know how significant they are because one of our greatest necessities as human beings is to be acknowledged, to be taken into account. When we give a little extra to others, we provide an extraordinary gift.

∞ Rob McBride ∞
LL II 17

 

Lunar Letter / Pruning Excess

Plants and trees require love and affection to grow and flourish. We, too, need tender loving care from time to time. When a plant or a tree has dead branches or leaves, we prune it to properly channel its energy. Similarly, we can prune excess in our own lives to optimize our resources.

It is important to note pruning is not always necessary. In fact, pruning a healthy plant can be deadly. If we are receiving all we want and in the quantity we desire, it’s not necessary to do a thing. However, in most cases, there is some excess we can prune to create the life we desire.

What excess in your life can be pruned?

Everyone’s answer will be different; no one is exactly the same. Our habits generate or drain our power and energy. Removing a dead leaf from a plant gives it life and vitality. Likewise, pruning excesses from our lives creates space allowing us to progress and prosper.

One of the most important lessons in my life came from my mother. She told me: “Robbie, the majority of the things in life are neither good nor bad. It is the way we manage them which gives them significance. Moderation, above all, can help us enjoy more of each moment.” Moderation gives our lives balance and helps us trim excesses from our lives.

For some, their excess might be the time spent fulfilling their professional obligations. While it is important to work, it shouldn’t take 100% of our time. Our economic activity is what sustains us and allows us to enjoy our environment. Nevertheless, too much work can become a habit which takes away from other important areas of our lives.

For others, their excess may be too much time spent in recreation. In this instance, too much play without proper balance will eventually lead no play at all. To rest and recharge our batteries is as important as it is to work and produce.

How do you utilize each moment in your day?

A valuable exercise is to evaluate how we utilize each instant over the course of several days. Logging each of our activities and the time used for each is very revealing. We frequently find our time is being utilized in one, or more, excesses. One of the most frequent complaints we all hear, and sometimes say ourselves, is “I don’t have enough time for anything.”

While frequently this seems to be the case, time is the same for all and there is no one person who has more time in a day than another. Each day we are given a gift of 1,440 minutes. As with any other gift, we determine what we will do with this “present.” We can set it aside for another day or take it out and use it. While often we think we don’t have the time, we can easily take 5, 10 or 20 minutes to exercise, call a friend or do something which provides us with energy and direction during the day.

It is not time which is scarce, rather it is the “excesses” in our lives which frequently occupy our time. Pruning excess is an exercise which creates time for us to achieve what we want in life. Time marches on its never-ending path. Determining what we most desire and focusing on those activities in moderation will lead us to our objectives, allowing us to grow and flourish with love and affection, ensuring our journey will be one of intention and not one of frustration.

∞ Rob McBride ∞
LL II 16

 

Lunar Letter / On your Mark, Get Set, Go!

Where?

Why?

How?

These are questions which can guide us to what we most desire. Answering these questions is necessary for individuals and organizations to get “On our Mark, Get Set and Go!” They define direction and provide impetus to go forward decisively.

Where are we going and is this really where we want to go? This is the first question we should ask. On a personal level, we often intuitively know the answer. If we are truly happy with our situation, we can continue in the same direction. If we are not headed where we want to be, it is important to first define what we really want. It could be something material or emotional which needs to be modified. It is different for every one and each person’s answer will be unique. Yogi Berra expresses this thought wonderfully: “If we don’t know where we are going, we will end up someplace else!” In order to eliminate ending up “someplace else,” it’s crucial to “Get on our Mark.”

The viability of a company depends on the path it is taking. Without direction an organization will soon become yesterday’s news and the owners, as well as the employees, will be adversely affected. While it is normally the directors and owners who define the mission, all who work there give it body and soul. Unless everyone works for a common good, all will end up doing something else because the organization will not survive.

With “Our Mark” defined, we can clarify the reason we should take this route. Why should we change our direction if we are not achieving what we desire? A burning desire will lead us to “Get Set” and drive toward the destiny we choose. For people and organizations a strong “why” is fundamental. We are incredibly creative and have an amazing capability to do what needs to be done when we have a fire which burns inside our belly. A company which emanates a strong “why” has associates, rather than employees, and they work to achieve something much bigger than simply making a sale or generating an invoice. A strong “why” creates magic which leads individuals and organizations to overcome challenges.

Being “On our Mark and Set to Go” we can determine how we are going to get there. How can we achieve the results we want? In many cases it’s simple, though not always easy. If we want to lose weight, we need to eat less and exercise more. If we want to enhance our emotional state, we need to change the patterns we use to evaluate what happens to us. If we want to increase income by obtaining and maintaining the people we serve, we need to provide better service and enhance quality. An organization with employees who all look after their own interests needs a common thread which weaves its people into the strong fabric of a team.

While the answers we give in life are important, they are not nearly as important as the questions we ask. Our interpretation of reality depends on our perspective and our ability to ask questions which will lead us in the right direction. Individuals and organizations go forward based on the questions they ask themselves. When we improve our ability to ask powerful questions we get “On our Mark, Set and Ready to Go” to achieve all we desire.

∞ Rob McBride ∞
LL II 15

 

Lunar Letter / Crazy 8’s

Most of us have a favorite number. In my case the number is 8. In some way, shape, form or another it repeats itself in my life in many different ways. Similarly, I’m convinced if my favorite number were some other number, the same thing would happen.

Our mind creates our reality and we become what we think about. At this time, the number 8 has once again manifested itself into my reality. We are in the eighth month of the year 2008 and this Lunar Letter is #64 (8 x 8). Five years ago I began writing the Lunar Letter and what started as a spark of interest has become a habit which allows me to literally touch thousands of people every month.

The Olympics in Beijing started on 8/8/2008 at 8:08 PM. The number 8 for the Chinese is their lucky number and it signifies prosperity. Telephone numbers and license plates which contain many 8’s are frequently sold for a lot of money. In spite of the intense heat in China during early August, the Chinese decided to initiate the Olympics on this date because of the importance of the number 8 in their culture.

Another event which highlights the importance of 8 in my life right now is that I have just published my third book which is titled, 44 in a Row, 44 to Go. The book expresses my desire to live to be a healthy and energetic 88 year-old. Though I don’t know for sure if I will get there, I now have it as a guiding force. By reading these words you now know it as well. I have no other recourse than to do my best to keep my word.

Often it is the small things which make a huge difference in our lives: making a phone call, attending a conference, or taking time to meet with a friend. These events, little though they may seem, can be the start of something great. For this reason, it isn’t what we know rather what we do with what we know which is most important.

Any number, as such, really doesn’t have much significance. It is when we give a number power that it becomes important. The same thing happens with our thoughts. We have thousands of thoughts every day. The majority of them come and go without greatly influencing our lives. When we give importance to our ideas and thoughts we can go far with them.

Instead of letting time pass, we can pass time thinking about what we can do to more fully enjoy this marvelous journey. Life is not always as wonderful as we would like it to be. Nevertheless, we can begin to see what is wonderful in our own surroundings. Life is incredible and becomes interesting when we take time to observe the little things which together create this reality we call life.

May your life be full of crazy 8’s. May it be replete with the same luck and prosperity the Chinese give to the number 8. Coincidentally, if you knock an 8 on its side and hook it up with another 8, you have two infinity signs which are intertwined. For you, my Lunar Letter friend, I wish you infinity of bouncing back from the most difficult circumstances.

May the bounce be forever with you!

∞ Rob McBride ∞
LL II 14

Lunar Letter / A Burning Desire

A burning desire is the best way to achieve our objectives and convert our dreams into reality.

Why do we get up every day?

What is it that makes us do what we do?

If the answer to these questions is clear and concise, more than likely we have a well-defined burning desire which will serve as a compass to achieve our objectives. On the contrary, if the answer is hesitant and lacks a strong “why,” we can begin to define our burning desire.

For those who have followed my writing, you know the idea of a burning desire is one I integrate into much of my work. I first came across the idea of a Burning Desire about 20 years ago when I read Napoleon Hill’s classic book Think and Grow Rich. As is the case with so many things, the idea started first as a seed which sparked my interest. As I read the book again some years later, the idea began to take form as a sprout which poked its head through the ground.

On December 13th, 2001, the idea expanded further and the roots which would give stability and form to my burning desire began to take hold in the soil which through my life experience was at last fertile enough to foster the growth of the seed which was planted many years before.

Napoleon Hill’s work is the culmination of years of interviews with the most successful people of his time. In a nutshell, he suggests we first determine exactly what it is we desire and then decide what we are willing to give in return, since there is no such thing as “something” for “nothing.” An exact date and definite plan to achieve our desire should be followed by immediate action to put the “pedal to the metal,” so to speak. Finally, he suggests writing out a clear, concise statement of our burning desire accompanied with reading the statement aloud twice a day to integrate the idea into our being.

When we define our burning desire, we create the best road to achieve all we want in life. While our goals and objectives are often “things,” a burning desire is usually “something” which relates to being useful to others.

It is important to take time to reflect upon and define our burning desire. When we lack a clearly defined objective, any road will take us to our destiny. Too frequently we arrive at unwanted places and spaces because we have not invested the time to define our direction. Creating and believing in our burning desire is the most important step to assure a life full of intention and intensity.

∞ Rob McBride ∞
LL II 13

Lunar Letter / Another Day, Another Dollar

The thoughts permeating our being throughout the day drive our destiny. The phrase, “Another day, another dollar and we holler,” indicates we are working hard to earn a small amount of money. In the streets and hallways of offices throughout the world this, and similar phrases, are uttered thousands of times per day as people ask, “How was your day?” Though, “Another day, another dollar and we holler,” sounds nice and rhymes wonderfully, the subliminal message it sends is devastating.

“Hollering” in joy or in pain each time we make another dollar isn’t particularly inspiring unless we happen to be a professional yodeler. While earning a living is not always easy, neither should it be so difficult. Millions of people survive daily. They are involved in a wide array of different economic activities and few die as a direct result. It is true and unfortunate many do die of hunger; they, however, are not normally the people who are working and “hollering” as they make another dollar.

Working all day for a dollar or for one unit of any currency in the world isn’t very encouraging! If we are going to work hard all day long, we should be better paid.

“It’s just a saying,” you may be thinking. While it is just a saying, as with so many other “small” things in life, in the long run these thoughts have a huge impact on our destiny. A dripping faucet doesn’t cause much damage in a matter of minutes; over the course of an entire day, it can flood a house and be extremely destructive.

Similarly, the words we use and think about daily create our reality. Deciding to face a “challenge” is much different from suffering through a “problem.” Giving something “our best shot” is not the same as “trying” to do a good job. Saying our spouse is a wonderful person “but” has many problems isn’t even close to saying our spouse is a wonderful person “and” can improve every day in every way.

A Chinese proverb tells us, “Words are the keys to the heart.” It is the small things we say and do in life which make a tremendous difference leading us to all our heart desires. Our path is frequently the result of incidents which at the time seem relatively insignificant. When we feed our mind with powerful words creating the world we want, we achieve what others only dream about.

∞ Rob McBride ∞
LL II 12

 

Lunar Letter / The Boomerang Effect

Daily we face a vast array of decisions. Differentiating between doing what is “right” and “wrong” is a matter of perception and not always easy. Often our biggest challenge is to take action and do something. In making these decisions we can keep in mind our actions affect many, near and far.

Our instincts have one objective, to reproduce and continue to exist. Frequently, we believe our desire to put ourselves ahead of others is necessary for our survival. The lion in the jungle standing to the side and lets the other lions eat first won’t last for very long. He will soon be history. Though we may view our circumstances as our own special jungles, we are not lions nor do we live in the lion’s jungle!

As human beings, we have marvelous minds which allow us to analyze and think of alternative actions. People who think only of themselves may achieve much at the expense of others, though they are likely to lead barren lackluster lives.

Fortunately, there is another way to achieve our desire. This includes fame, fortune, relationships and anything else, be it emotional or material. The key is to be useful to others because when we help others get what they want, we eventually get what we want.

Let’s look at the analogy of a boomerang. We throw it and it comes back to us. While this works in theory, for those who have actually thrown a boomerang, it doesn’t always work in practice. If we don’t know how to use the boomerang, the results can be quite unexpected. If we throw it poorly, we can break a window or hit somebody in the head. When we learn how to work the boomerang, we can improve our results.

In many cases we give “good” or “bad” without realizing what we are doing. It is simply part of our daily activity and not intended as “good” or “bad.” In this case, the boomerang we throw will likely arrive someplace unknown because we are unaware of what we are doing.

As time passes, we grow in mind, body, spirit and experience. It is then when we often give “good” or “bad,” fully aware of our actions, though not necessarily the consequences. We know, for example, if we pick up our trash after an outing in the park, others who come after us will find the place nice and clean. Likewise, we know if we do not pick up our trash, those who come later will find the place disagreeable and dirty. While this is not always the case and some don’t think twice about leaving trash, they aren’t necessarily doing it to be bad, often they are simply unaware of the consequences of what they are doing.

We are all human and we all make mistakes. If only we could prevent the havoc we create. It is the evil we commit consciously which is ultimately the most damaging. When we know we are doing wrong, the boomerang will go its course and eventually return to deliver its devastating blow.

Similarly, it is possible to do the right thing without knowing it’s right. In this case, we throw the boomerang and the positive effect falls on someone without our intention. Better yet is to do the right thing intentionally because the boomerang will positively affect those in its path before returning to us with sensational results.

Doing the right thing rarely costs money or resources and it can be something as simple as a smile. The results on own lives and those of others multiply and compound exponentially. Throwing a boomerang full of positive energy and spirit regularly is the best way to achieve the results we desire.

∞ Rob McBride ∞
LL II 11

Lunar Letter / Doing the “Pacheco”

We all have a special gift which can lead to more productivity and happiness. Finding this gift is not always easy. For many, finding this gift can take an entire lifetime. Nevertheless, it is worthwhile to move toward this end because when we find it, we will be happier and become more useful to ourselves and to others.

My book A Special Gift examines this phenomenon and through the eyes of its main character proposes a path to find our own special gift. One of the characters in the book is named “Pacheco.” He is a security guard who loses his job and, as a result, evaluates what he does and how he does it. This analysis leads him to find his own special gift.

When I was about to publish the book, I was talking to the security guard in my building and asked him, “What is your name?” He answered with a smile, “Pacheco, like the security guard on the television show here in Venezuela!” We both laughed. As a result of this conversation, we became friends and I changed the name of one of my characters in A Special Gift from Pedro to Pacheco.

While the Pacheco in my book had to change his profession to find his special gift, this isn’t always the case! In fact, the Pacheco I know does his job extraordinarily well and if he hasn’t found his special gift, he is well on his way. It is precisely this path which is most important. As Facundo Cabral says, “The path tends to be more exciting than the destination, if indeed it is possible to get anywhere at all.” My friend Pacheco shows by his actions and his attitude this is the case. The other day I asked him, “What’s up? What are you doing?” He answered with a smile, “I’m doing the ‘Pacheco,’ ” again referencing the television character here in Venezuela. He is always aware of what is going on without passing the limit which invades privacy.

How many people in the world do their jobs just to get a monthly paycheck? There are millions! The worst part of this sad truth is that the negative attitude many project is evident in everything they do.

We all know people who love life and do their jobs spectacularly, as well as others who are sick of life and are terrible in what they do. So, what’s the difference? What can we do to be one in a million rather than just another in the masses?

We can look for something which drives us with passion, something which lights a fire in our belly and gives us a reason to get up every day with the energy and enthusiasm we need to face difficulties, which no doubt will come. Life is not a problem to be resolved, rather a challenge to be faced.

When we think about the events bringing pride and joy to our lives, they are generally those which initially seemed to be obstacles with no solution. When we overcome these hurdles with tenacity and perseverance, they become the roots which form the foundation of our existence.

Most important isn’t what we do, rather how we do it. To find our special gift it isn’t necessary to change our work or start anew. The best we can do is find a way to implement our special gift in what we are presently doing. All organizations need people who are valuable and productive to aid them in achieving their objectives. Often one of the most important questions we can ask ourselves is, “Will I be part of the problem or part of the solution?”

We can look at the world with the curiosity of a child and find our own special gift. This enables us to fully enjoy this incredible journey we call life and live with more intensity. This passion leads us to boldly take hold of each moment because each is gone in an instant and there is no better time to “Do the Pacheco” than right now.

∞ Rob McBride ∞
LL II 10

Lunar Letter / “How” Rather than “What”

”How” rather than “what” is most important. As a Financial Consultant and Marketing Director in the financial services industry for 17 years, the most important lesson I learned is that money doesn’t buy happiness. I have met people who have a lot of money and excellent jobs. Some are extremely happy; others, in the same situation, are among the most miserable souls I have ever met. The opposite is also true. I have met people with little money and modest jobs whose attitudes have varied between being spectacularly content to demoralizingly dreary.

It is how we do our respective jobs, rather than what we do, which determines our happiness. One can be a street sweeper with an excellent attitude and be carefree and content. Another can have an excellent profession, perhaps even be the owner of a prestigious company, and yet be dull and dismal. What, then, is the key to achieving the happiness we desire?

Let me first clarify something. It’s better to have money and, preferably, a lot of it. We all have needs which, in one way or another, require money. Nevertheless, it is our attitude towards what we have and do which makes the difference. Some have a special gift enabling them to create wealth and prestige easily; others lack this talent. While it is common to think it is our job or the amount of money in our bank account creating happiness, this is not always the case.

One way to achieve more happiness in our lives is by utilizing the “scales of justice” to analyze our condition. Start by writing all the things you have on one side. On the other side write all the things you don’t have. You can include material, physical and or spiritual items. Think of all the things to be grateful for which cost absolutely nothing; our arms, our hands, our legs, our feet, our sight, our smell, our touch and so much more. This simple exercise reveals we already possess incredible abundance.

It’s natural to want more money, have a bigger house, and more economic freedom. While these can bring pleasure and joy, these are not what always bring the most happiness. Rather, it is our vision and attitude towards the world and life. Our enthusiasm and conformity will fluctuate from time to time. However, those of us who see ourselves as part of something much greater are more able to maintain happiness in the most difficult of circumstance.

Part of the often elusive answer lies in the way we interpret what happens to us day in and day out. If we perceive the world is against us, it is difficult to keep a positive outlook. When we understand the world is neither for nor against us, we can see a situation for what it is and not for what we imagine it to be. Believing, “If it is to be, it’s up to me,” determines our destiny. There are many factors influencing our direction. What is critical is how well prepared are we for those times when opportunities present themselves.

We all know those who are consistently positive and others who are constantly negative, even though they are in similar environments, and in the same jobs. It is how we manage and interpret what is happening, not what occurs, which determines our happiness. The dynamic nature of life assures there will be challenge and change in our journey. Those of us who accept what happens as a natural part of life can handle any situation and drive forth with courage.

Our happiness depends on how we flow with what we have, and what we do with it, rather than on what we have or what we do for a living. We all possess a magnificent mind which can paint a picture bursting with color of joy and delight. When we choose to be happy with what we have and what we do, we create a fulfilling life.

∞ Rob McBride ∞
LL II 9

 

Lunar Letter / Challenge Routine

For better or worse our routines direct our destiny. Frequently, we think about routine as something monotonous and undesirable. Even so, we all have routines and not all of them are bad.

While there are certain routines and habits we would like to change, like smoking and eating too much, there are others which drive us to grow and improve. Recently, I had the opportunity to take an extended vacation. When I returned, I realized I had stopped doing exercise. Even though I know these routines are most beneficial, after neglecting them for several weeks, reestablishing them has been a difficult task.

There is a study which says it takes 21 days to establish a positive habit and only 3 days to lose it. While it may actually take more or less time, it’s a good rule of thumb. Knowing what we should do is easy; doing it is another story.

How can we find energy and willpower to establish routines which will empower us while eliminating those which do not benefit us? While I don’t claim to have the “final answer,” there is something we can all do to lead us to this utopia. When we integrate challenge as a part of a routine, we automatically add an element allowing us to derive more pleasure from the activity.

This idea is congruent with the studies of Mihaly Csikszentmihalyi and Martin Seligman on happiness. Their studies include the investigation of hundreds of thousands of people worldwide, from all walks of life and diverse age groups. They conclude we are happiest when we are working towards a worthy ideal. Resting and basking on a beach with nothing to do has its value. As strange as it may seem, though, this is not when we are happiest.

We can challenge routine in order to achieve more happiness and “flow” in our lives. Deciding to exercise more and to eat less is a decision we make quite often. Unfortunately, these wonderful desires are often left as nothing more than good ideas. Inaction is the result of the famous line, “I’ll start on Monday.”

One way to close this gap is to establish and achieve small realistic goals. Let’s look at an example. If someone hasn’t done any exercise in the past year, is it realistic they will start doing exercise every day starting next Monday? While anything is possible, it isn’t probable.

If we want to start doing more exercise we can start with simple things. For example, we can start the day with some stretching before we get out of bed. We can take the stairs, even if it’s for a couple of floors, instead of taking the elevator. We can pick things up instead of dragging them across the floor. In this case the challenge could be, “What can I do to get a little bit of exercise in everything I do?”

When we establish achievable objective, little by little we go far. Our current habits and routines are the result of many years of experience. While it is not realistic to think we can change all of our bad habits and convert them into empowering routines tomorrow, taking small steps to challenge routine utilizes our mind to our benefit instead of to our detriment.

We all know what we should do. It isn’t what we know but rather what we do which is most important. When we make a game of our routines and look for a way to make them more interesting we achieve two objectives. First, we enter into a state of “flow” which leads us to happiness; secondly, we establish routines which create power and energy. Challenge routine today to achieve much more tomorrow.

∞ Rob McBride ∞
LL II 8

 

Lunar Letter / The Curiosity of a Kid

Kids are by nature curious. They are fascinated by everything and all is of interest. They want to touch and taste everything in their path. It doesn’t matter the color or size; they want to know more about their world.

In our infinite intelligence, we teach youngsters limits to what they can, and cannot do. While in theory this makes sense and it is important to give direction to children, particularly when it comes to their safety, this learning process frequently inhibits the natural curiosity of a kid.

We tell them:

“Don’t do that!”

“Don’t touch that!”

“Don’t ask so many questions!”

Unconsciously, we limit one of the primary tools we all have to confront and overcome challenge. Life is not a problem to be resolved, rather a challenge to be enjoyed. One of the best ways to face what we commonly call problems is with curiosity of a kid which allows us to generate a wide range of solutions.

Our experience teaches us “the best way to do something.” Unless someone or something shows us a better way to do it, we will continue doing the same. Similar actions will always produce similar results. If these results are what we desire, we are on our way and no change is necessary! If not, we can change what we do to achieve different results.

This same curiosity, with which we are all born and frequently lose as adults, can be the key to achieve that which we most desire. Looking for new ways of doing things implies a degree of risk. The same way a child takes risk whenever they reach out to touch something, we also take risk whenever we try to do something new.

The fear of taking risk and failing tends to be bigger than the reward. We are taught as youngsters to be “perfect.” A “good kid” is one who does as he or she is told and who remains within the boundaries set by society. While this behavior is useful to maintain order, it is not the best for finding new solutions.

It is common at this time of year to evaluate what we did last year and contemplate what we would like to accomplish in the coming year. This assessment often indicates we should begin to do something different or concentrate on a project which has been left in limbo. Generally, we all know what we should do though it’s not what we know rather what we do with what we know which is most important!

Maintaining the curiosity of a kid allows us to see the world as if for the first time. Looking for new solutions to common challenges opens the door to new horizons. When we stop doing what we have always done out of convenience, we create new roads which lead to new destinations. While taking the road less traveled implies bumping into unexpected obstacles from time to time, it also results in a life full of emotion and adventure rather than drudgery and discomfort.

∞ Rob McBride ∞
LL II 7

 

Lunar Letter / The Tenacity of a Tree

We learn from everything. With our infinite wisdom we can learn from the simplest things. The earth provides a magnificent mechanism which propagates life. Though it doesn’t always provide an easy path, it does provide all we require for abundance.

Let’s take the example of a tree which begins with a seed, in itself the result of a “perfect” process of fertilization. The seed falls to form, or takes a ride on the wings of the wind. When it arrives to its destination it immediately encounters adversity. Fate frequently deals its fatal blow as it is devoured by a bird or other animal. In the best case scenario the wind and the rain provide what is necessary for it to become great and glorious.

The first days and weeks of life are crucial for its growth. An animal can destroy the seedling’s destiny by simply running over it while evading an enemy. A storm can wreak its wicked wrath wiping it out in an instant. As strange as it seems, this adversity strengthens the tree. If it does not experience adversity, it fails to form a support system of roots to support it through difficulty.

Throughout, the tree perseveres in the most difficult of circumstances and is, in fact, fortified with each new adversity. While it is true a tree does not think and is not tenacious by choice, it is so by nature. We can learn much from this tenacity to overcome difficulty in our own lives.

We frequently think of adversity which lurks around each corner as something negative to be endured. We flee discomfort and seek refuge in comfort. Nevertheless, it is adversity which molds our character. Those who have never faced adversity are often devoid of significance and emotion. While some would like to live with a little less significance and emotion, these very elements give us sustenance to carry on in the face of adversity.

Thousands of trees surround us, each special with its own history of survival. Similarly, each of us is also special, all products of a process of natural selection which carefully contemplates each adversity defining our being. Instead of fleeing from adversity we can look at it with The Tenacity of a Tree to garner inner strength on this fantastic voyage.

∞ Rob McBride ∞
LL II 6

 

Lunar Letter / Flow through Challenge

We often look to comfort and convenience as a path to happiness and harmony. Professor Mihaly Csikszentmihalyi (pronounced “chick–sent–me–high-ee”), renowned for his investigation on well-being and happiness, has found we feel best when we are in a state he calls “Flow.”

We have all experienced Flow in some form or another. This has been the object of Csikszentmihalyi’s research for several decades. For some, Flow occurs several times a day; for others, it is more elusive. We achieve Flow when we are so involved in an activity, we become totally engaged and immersed in it. It’s common when we are in this state to lose track of time and of our basic necessities like hunger, sleep, and even sexual desire. Achieving this state, according to Csikszentmihalyi, is the surest road to well-being and happiness.

These findings go against what we often believe to be true regarding our perception of happiness. Let’s look at an example. Right now each of us has a list of “to do’s.” If your list is anything like mine, it seems endless.

We mistakenly believe if we could just finish or somehow get rid of each item on our list we would magically find happiness. This isn’t the case for several reasons. When we are about to finish the last item on our list, several more items magically appear. Even the day we die we will have a list of things to do. The list never ends; nor should we want it to end because that will truly be the day we meet our own end.

“Finishing” our list does not lead us to happiness because we are generally happier moving towards a goal or an objective. Facundo Cabral has a wonderful way of stating this idea:

“The journey is more exciting than the destination, if it’s possible to get anywhere at all…”

This journey implies overcoming challenge to guide us towards what we most desire. This truth coincides with Csikszentmihalyi’s work, indicating we are happiest when we strike a balance between the difficulty of a task and our ability to perform it. This is precisely when we enter Flow.

It’s common to think relaxing in front of the television in the comfort of our home will bring happiness. While it may bring temporary relief to help us recharge our batteries, Csikszentmihalyi’s research, which included hundreds of thousands of people, shows it is not in this state when we are happiest!

So then,

What can we do to be happier?

When we are directors of our own fate, we are more content. We can take action today to write words, sentences and pages which encompass our own book of life. We can reach beyond our grasp and establish goals and objectives which require we stretch beyond our comfort zone.

With few exceptions, what we all want in some way, shape or form is to be happy. All we do and all we say is directed to enhance our own happiness or to affect the happiness of another, though we may not always affect them in a positive way. I know of no one who wakes up in the morning and says, “I want to be a miserable good-for-nothing failure, full of anguish and pain.” I have, however, met many whose actions lead them to this end.

In his eloquent voice Dr. Martin Luther King said:

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.”

Flowing through challenge implies welcoming change as well as the trials and tribulations we face daily. Life is not a problem to be resolved; rather a challenge to be embraced. It is often difficult to see challenge as something outstanding, marvelous and splendid which drives us to our desire. Challenge should never be perceived as something horrendous, horrible and hateful hindering our progress.

As we mature and age, it is unlikely we will recall endless hours spent in front of the television relaxing. Nor is it likely we remember what we achieved with little or no effort. What will stand out as a magnificent monument to our life, and will likely become the stories we tell our children and grandchildren, are those challenging, uncomfortable situations we were able to overcome with courage and dignity.

Life is a collection of moments, intervals in time giving meaning and form to our existence in this wonderful world. It is the simple things which most often give sensational significance to our experience. When we flow through challenge, we take a flying leap towards directing a life full of moments which give sense, significance, and substance to each instant.

∞ Rob McBride ∞
LL II 5

 

Lunar Letter / Comfort in Discomfort

How can we achieve Comfort in Discomfort?

How can we find peace in turbulence?

Things will not always occur as we wish. There will be situations which are depressing, sad and uncomfortable. Our interpretation of what happens, rather than what actually happens, is most important. Recently, I gained better understanding of achieving comfort in discomfort while attending a workshop with Don Miguel Ruiz, author of The Four Agreements, and his son Don José Ruiz.

Let’s look at an example. Suppose there are two people working for the same company. They both lose their jobs at the same time because of circumstances beyond their control. One says, “Poor me, I’ll never find another job as good as this one! My life will never be the same and now it will be impossible to achieve what I desire.” The other says, “Though it was a good job, I now have the opportunity to find an even better one! I have confidence and faith in myself; I will find an excellent opportunity.”

Circumstances like divorce, unemployment and death can turn our lives upside down. When we look around us, we find some are better able to handle the situation than others.

Why is this?

Why do some people rapidly bounce back from adversity while others fall into depths of despair?

Resilience, a subject which has been my passion during the last several years, has much to do with the way we overcome challenge. Among the skills we can develop is our ability to find comfort in discomfort.

It was difficult for me at one time to understand how someone can remain in one position and meditate for an extended period of time. Now, I understand the Master finds comfort in discomfort because he knows how to manage discomfort. Another will struggle constantly to find a more “Comfortable” position. While they both feel discomfort, the difference is in how they manage it. Those who master their minds know discomfort is a physical state which can be affected by what we think, how we breathe and how we feel. Health, happiness and peace come naturally when we master our minds to find comfort in discomfort.

We generally discover an infinite number of interpretations for uncomfortable situations. The easiest thing to do is to fall into the pathetic role of the victim. The more empowering possibility is to use our magnificent minds to find better solutions.

Life is made up of moments. Our happiness and capacity to enjoy each instant is a function of our brain and how we interpret daily events. Finding Comfort in Discomfort gives us better answers to difficult situations. Leading the life we desire does not depend on being thrown into the lap of luxury rather on our ability to sweeten sour grapes.

∞ Rob McBride ∞
LL II 4

 

Lunar Letter / Pretty or Practical

What is better something pretty or something practical?

Like many, I have thought I have the “correct” answer as to which is better.  I now see what is “correct” for one is “incorrect” for another.

Several days ago I was looking for a flashlight. As so often happens, those I found didn’t work. I asked my daughter if she had one and she said, “Sure, I have the one you fixed for me!” When she gave me the flashlight, I laughed because it was one I raised from the dead several years earlier.

We bought the flashlight in Parque de la Costa in Buenos Aires and it was more of a toy than anything else. Even so, the flashlight had been very useful and was always there when we needed it. Several years ago it fell and stopped working. I didn’t want to lose a “trusted friend” so I decided to fix it.

I took off the cover and placed a metal nut into a hole to turn it on. I then wrapped tape around it so the batteries wouldn’t fall out and tied the nut to a string attaching it to the case so it wouldn’t get lost. While it certainly isn’t Pretty, it is very functional!

I tell this story because on various occasions when someone sees my “Super-flashlight,” they laugh. There are some who, in a similar situation, would have simply tossed the flashlight in the trash and bought a new one instead.

I feel practical over pretty is better and it’s a model which works for me. If someone is more focused on aesthetics, it doesn’t matter how functional something is, they won’t use it if it’s not pretty. Those of us who are more practical and not interested in how pretty something is tend to believe we are right and others are wrong.

I now realize there is no right answer. For those who prefer practicality it is most important for something to work. For those who prefer the aesthetic, it’s appearance over function which matters most.

Life is more interesting because we are all different. We all have our own way of thinking and acting. Imagine how boring things would be if we were all alike!

Nevertheless, we are often intolerant of those who disagree with us. In his book, The Four Agreements, Miguel Ruiz elaborates on a model which comes from the Mexican Toltecas. He explains we all have “Mitotes” or beliefs with which we have been ingrained since we were born. While some of these beliefs are valid, many are not. In fact, according to Mr. Ruiz, the great majority of our beliefs are designed to please others and not necessarily aligned with what is in our best interest.

Since we are all different and have a distinct way of thinking and acting, why do we believe we must always be right? My good friend, Francisco Novoa, frequently asks, “Do you want to be right or do you want to be happy?”

We can avoid an incredible energy drain and eliminate a lot of frustration by simply accepting others as they are with their unique way of thinking. We all act based upon our own “truths.” All we say and all we do is based on our belief that we are correct.

Instead of trying to convince others we are right and they are wrong, we can simply accept what they say, and then express our point of view without trying to convince them, “It’s my way or the highway!” Life is made up of moments and wasting time trying to convince others they are wrong is a terrible waste of our most valuable asset. When we are able to accept others as they are, we open the door to happiness!

∞ Rob McBride ∞
LL II 3

Lunar Letter / Imperfect Perfection

What is perfection?

Why do we seek it?

What is its attraction?

Doing a good job is noble.

“Doing something outstanding and making a difference is spectacular!”

Everyday we go out into the world in search of something.

Could it be happiness?

Perhaps it has something to do with:

Acknowledgment

Success

Money

Peace

We assume Perfection will somehow lead us to all these objectives. Nevertheless, perfection can be a double-edged sword. When we become obsessed with having everything “perfect” before taking action, we become stuck in the muck and the mud.

It is fine to want to do things well, yet “perfection” frequently leads us into a vicious cycle.

“If we never take action before something is ‘perfect,’ we will never have the opportunity to achieve that which we most desire.”

Let’s take a look at an example. I have an upcoming event where I want to make my second book available. Little by Little We Go Far is a compilation of my first 50 Lunar Letters. I’ll have a tremendous opportunity to offer my books in English and in Spanish to many people.

As I was working on converting the information from its original electronic format into a format suitable for publication, I realized each time I reviewed the information, there was always a way to “Perfect” it, a “better” way to express a thought or to reformat the text and pictures to enhance the book.

From this experience came the idea of imperfect perfection. While there is always a way to improve, there comes a time when we must accept things as they are and move forward!

The first edition is already available and, as I imagined, there are several little “horrors” which can be fixed. Not withstanding, I am extremely satisfied with the results.

Since it is the first edition, with a limited number of copies, of my first 50 Lunar Letters, it could very well become more valuable with time. My intention is to create at least 496 Lunar Letters. Possibly someday this first “special” edition, even with a few “horrors” could be worth millions! “Millions of what” I’m not certain, though I am confident it will have special value, albeit sentimental.

“Imperfect Perfection creates new roads which lead to new destinies.”

We can flow with the unknown and the imperfect the same way nature demonstrates imperfect perfection. A storm which causes destruction is a natural part of growth. Sometimes it’s necessary to destroy before we can create.

When we fail in an attempt to achieve something great, we learn one more way which doesn’t work and define further what needs to be done.

It is preferable to err while daring greatly than to achieve something ordinary.

Doing our very best, with what we have on hand, assures that regardless of occasional failure, we will be headed towards a worthy ideal. Happiness doesn’t come from doing something “perfect” rather from utilizing imperfect perfection to move steadily in the direction of our dreams.

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL II 2

Lunar Letter / Reach out and Touch Someone

One of the strongest desires we all have is the desire for recognition. For each person who goes to bed hungry for food, there are thousands who go to bed hungry for acknowledgment. With the daily rush to get from here to there, we frequently forget how easy it is to make another happy.

We are taught from the time we are toddlers how to establish goals and objectives, as well as how we should work to become successful. We fill our heads with formulas and phrases which promise to be the Holy Grail which leads to a productive life. Normally, this knowledge leads us to an activity which to some extent provides sustenance and the basic necessities.

Unfortunately, in far too many cases we don’t show our youngsters how to be caring human beings. We are taught what to do though not how to do it. As if we are producing robots which come off an assembly line, our youngsters leave school and our homes with knowledge about the world in which we live and little about the importance of human relations.

If only I could change all this with a few lines in this newsletter!

I realize my limitations and those of others. As I roll through the ages of time in this wonderful journey we call life, I realize the importance of human contact. While time alone to reflect and think is important for all, so also is time to share with others.
After analyzing the desires of the participants in my conferences and workshops, I have come to the conclusion what we most desire, unless we are masochists, is happiness. While there are many ways to experience happiness, our strongest feelings generally manifest themselves when we share with others.

Think for a moment of all the people you have met in your life. Unless they have passed on to another reality which we will all one day discover, they are all doing something in this instant. A myriad of activities which may include eating, talking, reading, or perhaps even making love.

I have thought about how marvelous it would be to be able to connect with each of these people we know by a simple transmission of thought. While I’m convinced I have occasionally achieved this objective, I also realize we can connect instantaneously with virtually anybody any where in the world by simply reaching out and punching a few buttons on a telephone. As if by magic, we are immediately talking with someone regardless of their location.

With the invention of the computer and other means of “virtual” communication, we often forget it is just as easy to lift up a telephone and dial a few numbers to connect up close and personal with another human being. Whether it be with a phone call, a personal handwritten note, an e mail or a big bear hug, brighten the day of those you know. Reach out and touch the heart of someone today because you never know, tomorrow might be too late…

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL II 1

 

Lunar Letter / I’ve Learned

I’ve learned this moment is as it is and is as it should be. With all its trials and tribulations it is the only time we have for certain. What happened yesterday and what may happen tomorrow can never compare to the intensity of this instant.

As such, we can agonize about what we don’t have and don’t like or give thanks for what we do have and do like. We can be grateful for each breath we take, each sound we hear, each color we see, each caress we receive and each smile we share.

Life is lived in this precise instant, here and now. It is common to waste too much time feeling sorry for what could have been or longing for what might be. What we have in this instant right here and now is what it is and is as it should be.

I am proud to publish this 50th Lunar Letter, the result of a vision which began four years ago and which I feel is still in its infancy. Fifty full lunar cycles have inspired me to create and publish a new message with each new full moon.

Some of you have been with me from the beginning of my journey and many of you have joined along the way. I have learned much during these years and I have had the good fortune to share my thoughts with many of you in so many different ways. From all I have learned something. I have learned from those I have met on airplanes, from others in faraway lands and from the participants in my conferences, seminars and workshops. Today my editor told me, “We are all teachers and we are all disciples.” I am convinced this is true and I am delighted to have shared with each and every one of you.

On this journey I have learned there is always something else to learn. As Socrates so aptly stated, “I only know that I know nothing.” When we think about the knowledge and experience beyond our comprehension, we begin to realize how little we know regardless of our depth of understanding in any particular field. What is truly marvelous about this wonderful world in which we live is we can connect with the knowledge of the world by simply typing a few words into a computer.

While we live in an era where we can communicate with virtually anyone anywhere in the world in a heart beat, we often forget our ability to laugh, share and enjoy magical moments which arise most often from common everyday incidents rather than from isolated extraordinary events.

Finally, I have learned we have the ability and the power to embrace every minute knowing this is the most intense moment of our lives and it’s gone in an instant…

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 50

Lunar Letter / Overcome Challenge

 

Ideas about motivation and inspiration change over time. During the 1970’s and 1980’s pundits advocated a positive mental attitude as the key to achieving goals and insuring happiness. The mere act of thinking positively, we were told, would cause what we wanted to magically appear.

Recently, “The Secret” has been revealed and has been spreading like wild fire. The latest greatest belief is in the “Law of Attraction.” In short, the theory tells us when we think positively and imagine we already have what we want, the powers of the universe will align to make it ours.

I have seen the importance of positive mental attitude and the Law of Attraction in my own life. Both have been fundamental in the publication of my book A Special Gift. Almost four years ago I wrote about the importance of soap operas in the Venezuelan culture. Specifically, I mentioned Juan José, the book’s principal character, was happiest while watching the soap opera at 9:00 PM. Just before my book was published, I met Guillermo Dávila who has been an actor on many soap operas and at that time was in the show at 9:00 PM. This manifestation of the Law of Attraction led me to ask him to baptize and be the Godfather of my book.

While a positive attitude and the Law of Attraction are powerful, we have the benefit of additional basic principles which can empower us to overcome our daily challenges. “Overcome Challenge?” you might ask. “Could it be Rob really wants to say overcome problems?” I firmly believe we should focus on the challenge in a situation rather than on the problem. I have yet to find a problem which cannot be seen as a challenge. Our mind is a marvelous machine which processes information exactly as it is presented. When we embrace challenge, we reject problems. When our mind sees a difficult situation as a challenge, it automatically begins to generate solutions.

In addition to a positive mental attitude and the conscious implementation of the Law of Attraction which provide a tremendous backdrop to Overcome Challenge, it is beneficial to employ:

A good sense of humor

A strong internal locus of control *

Something which drives us to take action

The talent to see the good in a bad situation

A healthy curiosity about the world in which we live

The capacity to see the reality of the moment, be it good or bad

Faith in general and specifically in our ability to resolve the most difficult of circumstance

We have all overcome difficulty. When we finally succeed, after muddling through dark thoughts of desperation and defeat, we cherish the moment forever. These instances become the stories we tell our children and grandchildren and, ultimately, are the experiences which give us the most satisfaction.

It’s not enough to simply think and imagine everything will be fine in the end. We must confidently move forward and take action knowing we have the power to change our direction, overcome challenge and determine our destiny.

*   Locus of control theory is a concept that extends between psychology and sociology, which distinguishes between two types of people – internals, who attribute events to their own control, and externals, who attribute events in their life to external circumstances.

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 49

Lunar Letter / Dare to be Great!

Though not always apparent, we always have a choice about the direction we take in life. We choose whether we will have a positive or negative attitude. We choose with whom we will spend time. We choose what we will do to make a living. Though we may not always be happy with our choices, we always have a choice.

Years ago my father did some work for Glen W. Turner, who designed and promoted a program called “Dare to be Great!” While there was much controversy about the program and the way it was marketed, I have always remembered the title because we can always test our comfort zone and dare to be great.

What is the alternative? We can go down the same road we have been traveling. If this road is taking us to where we want to go, there is no reason to change. On the other hand, if we aren’t getting the results we desire, we have the power to change course. It’s easy to sit and realize what we want in life; what is difficult is to stand up and take action to achieve it.

We may ask ourselves, “What if I fail?” As we face the difficulties involved in taking on a new endeavor, a series of fears, uncertainties, and doubts can impede our desire to go beyond our comfort zone. Our question should be, “How will I feel when I reflect upon my life if I don’t have the courage to attempt to achieve my dreams?”

We have all made a mistake or two as we journey through this wonderful winding road we call life. The fear we feel of making a mistake and perhaps even “sticking our foot in our mouth” tends to block our progress when we dare to be great. The difference between achieving “Greatness” and just existing is not a question of race, education or economic stability; rather, it is a function of our courage to pursue what we most desire, knowing the possibility of failure.

Those who achieve what they want in life are not always those who make the right decisions. Instead, they are those who make good decisions based on the information they have available knowing they can adjust their path when necessary. Dare to be great and the world shall be yours…

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 48

Lunar Letter / Rebotando en las Américas

Si ha asistido a mis conferencias y talleres o que han recibido mis Lunar Letters, sabe que he tratado con diferentes formas de superar dificultades a través de mi lema, “Es el Rebote lo que nos Lleva al Tope.” Recientemente conocí a dos personas que se han dedicado durante muchos años a investigar las características de las personas que logran superar las situaciones más difíciles en la vida. Sus nombres son el Dr. Al Siebert de los EEUU, autor del libro The Resiliency Advantage y la Dra. Claudia Riecken del Brasil, autora del libro SobreViver: Instinto de Vencedor. Recientemente hicimos un intercambio de libros y quedé fascinado de haberles conocido por su dedicación en el tema que me ha apasionado durante muchos años.

 

 

 

 

Sus investigaciones y formas de abordar el tema han prendido luces en mi dando un nuevo significado a las ideas que he explorado y que no lograba expresar con la misma claridad y precisión. Por ejemplo, he intuido que no es posible ni saludable tener una actitud totalmente positiva 100% del tiempo. Para utilizar la analogía que he compartido con miles de personas, la vida es como una pelota que rebota. A veces estamos arriba y a veces estamos abajo.

A través de sus estudios y sus conversaciones con centenares de personas los Doctores Siebert y Riecken confirmaron que una de las mejores formas de superar dificultades no es tener una actitud positiva todo el tiempo. Mientras que esto contradice lo que muchos hemos aprendido, ellos encontraron que los que son más flexibles y superan situaciones de adversidad son los que logran ver la realidad de una situación adversa con todo lo que ella implica. El Dr. Siebert explica: es como tener dos llaves de agua, una caliente y otra fría. Aunque es sabroso sumergirse en un baño de agua caliente de positivismo y esto nos puede dirigir a conseguir excelentes soluciones, a veces es necesario tumbarse dentro de un baño de agua fría para enfrentar la realidad de la situación y proceder con cautela.

Con este nuevo conocimiento del trabajo de los Doctores Siebert y Riecken, tengo plena confianza y una multitud de ideas para llevar “El Rebote” a través de las Américas. He confirmado que lo más importante no es donde estemos en un momento determinado del ciclo de la vida, sino nuestra capacidad de rebotar por lo menos una vez más, porque…

¡ Es el Rebote lo que nos Lleva al Tope !

∞ Rob McBride ∞
LL I 47

Lunar Letter / Bouncing Across America

Those who have attended my conferences and workshops or who have received my Lunar Letters know I have explored different ways to overcome difficulty through my idea, “It’s the Bounce that Counts!”

Recently, I met two people who have dedicated many years determining the characteristics of those who are able to overcome life’s most difficult situations. Their names are Dr. Al Siebert from the United States, author of The Resiliency Advantage and Dr. Claudia Riecken of Brasil, author of the book SobreViver: Instinto de Vencedor.

On Dr. Siebert’s brilliant suggestion, we have all exchanged books. I am delighted to have made their acquaintance.  I am delighted by their dedication to a topic which has driven me with passion for many years.

Their investigation and means of approaching the subject of resiliency have shed new found light on ideas I have explored and had not quite been able to express with the same degree of clarity and precision. For example, I have sensed it is neither possible nor healthy to remain 100% positive all the time. To use the analogy I have shared with thousands of people, life is like a bouncing ball. Sometimes we are up and sometimes we are down.

Through their study and conversations with hundreds of people, Drs Siebert and Riecken confirm one of the best ways to surpass difficulty is not by merely maintaining a positive mental attitude. While this contradicts much of what we have been taught regarding a positive mental attitude, they have found those who are most flexible and able to overcome adversity are those who are able to see the reality of a difficult situation and all it implies.  Dr. Siebert explains it is like having two faucets of water, one hot and one cold. While it is wonderful to bask in the warm water of a positive mental attitude and it can lead to empowering solutions, it is also necessary to take a “cold shower” every once in a while in the harsh reality of the situation, and then proceed with caution.

With the new found knowledge of Dr. Siebert’s and Dr. Riecken’s work, I have enhanced confidence and a plethora of new ideas to create a bounce across the Americas. I have confirmed it is not where we are at any given point in time in the cycle of life which matters most, rather our capacity to bounce back at least one more time because…

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 47

Lunar Letter / Intention & Action => Direction

Have you ever had an excellent idea which went by the wayside?

How about a moment of inspiration, a solution to all your difficulties, which turned out to be nothing more than a dream?

It happens to me all the time!

I once read a story which has since served as a lesson in life. “What is the difference between simple and easy?” the author asked. He used the example of golf, which is a simple game though certainly not easy. All we need to do to become a great golfer is to put the ball in the hole in 3, 4 or 5 strokes depending on par for the hole. It’s quite simple. For those who play golf, or in my case have “tried” to play golf, it’s far from easy.

So it goes with many things in our lives. From being a Sunday afternoon quarterback in the comfort of our living room, to creating a plan to lose weight or write a book. Intention abounds in our quest to solve the world’s challenges. Where we frequently fail is to take immediate action necessary to reach our objective.
We have countless answers and alternatives. What is most difficult is “putting the pedal to the metal” in order to achieve what we desire. When we perceive our destination as fraught with peril, danger and uncertainty, it’s common to feel overwhelmed with the amount of energy we need to expend to achieve our intention. Taking action, regardless of how small, is frequently the difference between “What if…?” and “I did it!”

Any worthy destination requires a first step. Losing weight is a function of eating less, eating healthier and exercising. Writing a book requires a first word, sentence, paragraph and page. Without a first page, there will never be a book. Any project can be cut into tiny pieces and tackled one at a time.

When is the best time to start?

Next Monday, next month, next year, or right now?

Intention is the first step to our desire. We must then take action to give direction because it’s not what we know, rather what we do with what we know which is most important!

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 46

Lunar Letter / The Game of Life

Life is like a game and each morning we cast the die. Sometimes we hit double sixes; other days, it is snake eyes. What is important is not what luck throws our way, rather our reaction, response and reflection.

Let’s suppose in a moment of distraction, someone rear-ends our car while we are waiting for traffic to move. Undoubtedly, it’s an unfortunate and bothersome situation. It may unleash a series of troublesome events which influence the rhythm and timing of our day. Simply said, we hit “craps” to start the day.

What is marvelous about being human beings is we can choose how the day will develop based on what we think and do with what we are given. We have been taught as humans it’s only natural to be disgusted and perhaps even become aggressive. “Why did you have to be so careless?” we may ask. “Now you’ve ruined my entire day!”

Recently this same situation happened to me. Fortunately, I had just read an article by Stephen Covey regarding the 90/10 principle based on Charles Swindoll’s quote:

“Life is 10% what happens to you and 90% how you react to it”

Instantly, I thought about the alternatives and chose one which would produce the best results. After my initial disgust, I accepted the situation as an opportunity to meet people I did not know. It was entirely possible my life and perhaps theirs could be enriched by this experience. While I would love to say I always act in this manner, the truth is sometimes the emotion of the moment leads me to react in a way which inhibits my progress and produces rage.

We have all gotten up in the morning with a swift kick to the bedpost which by some miraculous means got in our way. This simple occurrence can inflict physical pain and unleash a chain of events leading to a day of frustration and fury.

We never know what number we will roll each morning. What we can do is take what we have been given and use our personal power to look at the situation from a positive perspective. In the game of life we take the circumstances presented and do the best we can, always aware that our reaction, response and reaction are directing our destiny.

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 45

Lunar Letter / Food for Thought

As we observe the world and all living things, we see plants survive with water and sun. Only when we fertilize and care for them will they flourish and radiate their phenomenal potential. Similarly, we can survive with food and water. Only when we fertilize and nourish our brain, body and spirit will we flourish and radiate our own phenomenal potential.

Our minds, bodies and spirits require little to survive from day to day. Our challenge is not to survive, rather to thrive and employ what we need to enjoy this magical journey we call life. The most valuable gift we possess is this instant, and it is up to each of us to savor each and every moment.

Fertilizer for plants smells bad and can be disgusting. Nevertheless, its effects are extremely beneficial. Similarly, fertilizer for the mind, body and spirit can be unpleasant. For example, eating properly and exercising regularly may seem distasteful; however, the effects are extraordinary.

Reading and learning fertilizes our mind and strengthens our ability to meet life’s challenges. Exercising our body provides energy increasing vigor and vitality. Resolving our purpose in life and coming to terms with our own spirituality illuminates and provides inner peace enabling us to manage even the most difficult situations.

If we feel satisfied with where we are and what we are doing, we have probably already provided the nutrients we require to realize our potential. If this is the case, we are on our way,  Contrarily, if we are unsatisfied with where we are and what we are doing, our best option is to take action today to create change tomorrow.

Monumental changes are seldom the source of a vibrant and passionate life. It’s the small things we do on a consistent basis which make a tremendous difference in our well being and happiness. Merely surviving from day to day can lead to a free fall into our worst nightmare. Conversely, taking the time to nourish our mind, body and spirit will propel us to live our dreams and reach our phenomenal potential.

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 44

Lunar Letter / Stairway to Heaven

Each of us has something unique, a special gift which makes us extraordinary. This gift is often quite elusive and there is no single road to find it. Many go their entire lives without finding it while others find it when they least expect it.

What is your special gift?

How can you find it?

If you have already found your special gift which will allow you to live a full and productive life, you’re all set.  The only thing you need to do is put it into practice to enjoy and empower each moment.

If, on the other hand, you are yet to find your special gift, or if you know what it is and don’t know how to use it, this message can be valuable to you. Our mind creates our reality. Our attitude towards life determines our results and our happiness. Sowing seeds of success with an excellent attitude brings forth excellent results. Sowing seeds with a terrible attitude will more often than not bring forth terrible results. When we sow corn, we can’t expect to get wheat.

We can use the following “stairs” to get to the heaven of our Special Gift.

A ction: Take action to conquer fear

T enacity: Persevere in the face of difficulty

T olerance: Change what we can, tolerate the rest

I nitiative: Take powerful steps to create our own destiny

T emperance: Use moderation to create balance and harmony

U sefullness: Be of utility and service to all who come our way

D esire: Have a burning desire which drives us to jump out of bed

E nergy: Create physical and emotional energy to meet daily challenges

It’s easy to sit and take notice; what is difficult is to stand up and take action to achieve our deepest desire. An optimal attitude is the first step to find and use our special gift. Take the Stairway to Heaven to your special gift to maintain an excellent attitude while creating your destiny in this wonderful journey we call life.

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 43

Lunar Letter / On Top of the World

Each and every day we have a choice. We can climb up to the top of the world and look down, or go down to the dungeon and do the deed. Frequently, our job becomes nothing more than a bore, a chore with which to bide our time until the dawn of another day. We can bathe in fresh dew of a new day or dwell in the drear which seems always near.

It is said, “Our attitude determines our altitude.” While an excellent attitude isn’t, by itself, enough to get what we want in life, it will help us to do everything better than we would do with a terrible attitude. Our current situation is a function of circumstance and decision. Even though our circumstance is often beyond our control, it is our decisions which drive our destiny and direction.

For some, economic activity is a function of direct thought; for others, it is a result of happenstance and fate. Regardless of our situation, we can decide to make the best of the cards we have been dealt. Each day brings forth a new opportunity to discard and draw or hold tight and wait. All too often we let chance determine our course as we hang on for the ride as best we can.

Even if we are currently engaged in an activity which isn’t our burning desire, we can choose to put our best foot forward and charge forth. Taking the first step is usually the most difficult. To gain momentum we must be willing to push beyond our comfort zone and reach beyond our grasp.

When we do more than we are paid to do, we will soon be paid more for what we do. It’s a law of physics. The only way to create new results is to take new action. Making the decision to create wealth, health and happiness here and now is a state of mind. We can decide daily to go down in the dungeon and do the deed or climb up on top of the world, look down and drive toward that which we most desire.

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 41

Lunar Letter / Beyond Our Grasp

We can reach beyond our grasp. To achieve objectives which are readily available does not require great effort. To be valiant we can take risk and go beyond the comfortable and convenient. When we require more of ourselves than anyone else, we begin to create our desired destiny.

Robert Browning wrote: “A man’s reach should exceed his grasp, or what’s a heaven for?”

When we reach for the stars, at least we won’t end up with a fist full of dirt. The challenge in life is not to exist from day to day, rather to create, forge and determine our direction and our destiny.

History has shown those who reach great heights are not those who have been given everything on a silver platter, rather it is those who take what they have been given and make the best of it. While it is quite easy to wallow in self pity each time a difficult situation arises, our challenge is to confront conflict and institute a plan of action to achieve a solution.

Instead of enduring, suffering, or simply tolerating times of trouble, we can rise to the occasion and become better as a result. When we stretch beyond comfort and convenience, we establish a foundation which allows our imagination and creativity to soar with the eagles rather than slither with the snakes.

More of the same always produces more of the same. Reaching for the stars will produce a different effect which, while not always desirable, will at least allow us to evaluate and adjust to a new reality which may lead to a new beginning.

It is not circumstance, rather our reaction to it, which creates our reality. When we reach Beyond our Grasp, we establish a powerful process to create our fate and fortune.

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 40

Lunar Letter / No Time Like Now

A task we fail to do this moment may be left undone forever. There is no time like now to complete projects vital to our progress and development.

Task lists can be powerful to enhance effectiveness. When used incorrectly, however, they become a convenient excuse to leave what should be done now for a future date, which may never come.

Common ideas are prolific, while truly outstanding ideas may come only once in a lifetime. We can utilize specific techniques to empower the energy of the moment to give each idea an opportunity to flower into a spectacular proposal. Daily activities generate never-ending routines which hinder magical moments of profound inspiration.

One idea brilliantly developed can make us tremendously successful. To obtain one brilliant idea it is desirable to generate many ideas, one of which can make a positive impact on our lives.

An excellent way to concentrate on the most important task is to utilize the method Ivy Lee proposed to Charles Schwab, the owner of Bethlehem Steel at the beginning of the 20th Century. Schwab attributed this single idea to their outstanding success. Schwab’s desire to increase productivity led him to work with Ivy Lee, who gave him the following technique. Lee asked Schwab to write down the most important tasks he needed to accomplish the following day. After composing the list, Lee instructed Schwab to prioritize the list by placing the #1 beside the most important task, the #2 beside the second task and so forth.

Lee instructed Schwab to put the paper in his pocket until the following day. He told him to commence the following morning with #1 and to work only on that task until it was finished, unless something completely hindered its completion. Schwab expressed concern about the consequences of leaving all other tasks undone for sake of working on one single objective. Lee emphasized the importance of concentrating first on the single most important task of the day. This, he explained, was the way to be more effective. Achieving a substantial number of activities which are not crucial is not nearly as important as accomplishing a critical few objectives.

After experiencing the profound effects of enhanced productivity the idea created, purportedly Schwab paid Lee $25,000 for the idea, which at the beginning of the 20th Century was an extraordinary amount of money!

It is not the number of tasks we achieve in a day which is most important, rather the importance of the tasks we achieve. Utilizing Ivy Lee’s method daily assures we accomplish the most critical objectives which lead us to the destiny we desire. no time like now.

∞ Rob McBride ∞
LL I 40

Lunar Letter / Tantalizing Temptations

Tantalizing temptations tease and toy with our emotions every day on this incredible journey we call life. Our capacity to manage and control our reaction to temptations defines our success.

We should enjoy this one-time ride as much as possible. It is common to imagine satisfying our every whim and desire in the moment will bring true happiness and fulfillment. On the contrary, too much of a good thing can be toxic.

Let’s take the example of food. We are fortunate to live in a land of abundant delicacies which are the ingredients of so many spectacular meals. Eating the right things moderately, such as fruit and vegetables, is the life source for a healthy mind and body. Eating too much of even a good thing is a sure recipe to extreme discomfort.

Let’s look at several examples:

Drinking a glass of wine vs. drinking an entire bottle

Eating a scoop of ice cream vs. eating the whole carton

Working a productive 8 hour day vs. working 24 consecutive hours

Taking a weekend rest vs. two years of an unpaid “mental sabbatical”

Exercising a half hour several times a week vs. infrequent extreme physical activity resulting in a lot of pain

What can we do?

There is much more to a certain stimulus than just the immediate pleasure caused. By focusing on the events leading up to and following a particular event, we can extend the pleasure and maximize enjoyment. For example, curiously we frequently enjoy planning and looking forward to a trip almost as much, and sometimes even more, than the event itself. When we return from a trip our mood is typically much more pensive and serene.

When we enjoy the time thinking and planning for something in addition to the event itself, we can stretch each and every ounce of gratification from even the simplest pleasures in life.

The secret of achieving success does not depend on the number of hours we work, rather our effectiveness while we work. It’s not the amount, rather the quality which counts. Unfortunately, many relate instead only the number of hours worked as a measure of productivity.

Understanding this principle leads to temperance in all phases of our lives. When we work, let’s work intensely for a predetermined amount of time. When we rest, let’s relax fully and completely to regenerate. When we eat, let’s savor each and every bite and do so moderately.

Generally, it’s not the “things” which are dangerous, rather our abuse of them which creates unfortunate consequences. We can intensify pleasure and satisfaction by moderating our whims and desires with wit and wisdom.

Being temperate and moderate leads us to continued fulfillment with life’s simplest pleasures. A life overloaded with work or dominated with leisure frequently leads to imbalances causing pain and agony. When we live each instant as if it were our last and plan as if we were to live an eternity; we establish a base and foundation to bounce back in even the most difficult circumstance.

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 39

Lunar Letter / Master Mind Moon Meeting

Imagine a space designed to:

Grow and improve personally
Create and establish goals and objectives
Review and consider direction and destiny
Go with the ebb and flow of life’s ever changing way
Hold and cherish magical moments with friends and family

Individually, we have the power to create this space. At defined intervals we can meet with people with whom we are in harmony and who share similar goals and objectives. We can take time for ourselves to share and dream with others.

Set aside one weekend a month to empower creative thought

We can utilize the weekend closest to each full moon for a retreat which is replete with energy and enthusiasm to achieve what others only dream about. We can find a place full of magic and wonder – a park, a mountain, a beach or, simply someplace convenient to invest time in ourselves and in our future. With this simple action, we become masters of our fate, never leaving our lives to wander aimlessly with the wind of time.

In his book Think and Grow Rich Napoleon Hill tells us, “No two minds ever come together without, thereby, creating a third, invisible, intangible force which may be likened to a third mind.” He explains the importance of combining forces with others through the power of the “Master Mind” to achieve our goals and objectives. Dr. Bob Smith defines the importance of relating with others to achieve better solutions in his book Discover your Blind Spots. Our capacity to create and innovate is limited by our own experience. When we leverage our knowledge with that of others, we find “new” solutions which were always there and just beyond our reach.

Knowledge is in reality universal. Our creativity and power to innovate as well as our ideas, are the direct result of seeds which have been planted at different moments in our lives. It’s impossible for the experience and knowledge of any two people to be the same. Each person regardless of education, social status or position can add value to our base of knowledge.

The Master Mind Moon Meeting can be of any duration and held at any place or time. I suggest the weekend around the full moon because it is easy to remember. All we need do is look to the sky to see when the time is coming. Establishing the time and place for a Master Mind Moon Meeting once per month helps create focus and continuity and does not impose on the “hustle and bustle” of our lives.

Participants in the Master Mind Moon Meeting can be friends, family or acquaintances, though it’s preferable they be people we trust and respect. We can learn from all, though we may not necessarily open up and share with everyone. It’s important to establish specific times during the meeting when the participants can communicate and share with each other.

We take time to improve the profitability and productivity of the companies where we work. Investing time in ourselves and in our own “company” through a Master Mind Moon Meeting allows us to firmly grasp the rudder of life and thus determine our direction and destiny.

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 38

Lunar Letter / One Play at a Time

Life can be compared to many different competitive games including soccer, football, boxing, basketball and baseball. While there are many similarities, the main difference is that instead of playing against another team or individual, we are in a constant battle with ourselves and with our emotions. In competition, as well as in life, our ability to control our thoughts and our actions determines our success.

Some of us live a life replete with joy and others with anguish. Life presents different challenges to all and there are no two lives which are exactly the same. Similarly, no two games in a season are exactly alike. During this incredible journey we call life, as in competitive sport, it’s not the circumstances which arise, rather our response to them which makes the difference.

Let’s take, for example, the World Cup of soccer which currently grips the world with fervor. Let’s imagine the four year road to the World Cup is our life, each year a game and each day a play. Each day we wake up, we have a new beginning, a new play. What happened yesterday influences and, yet, does not equal our future. The game doesn’t finish until referee blows his whistle for the last time.

It’s possible to be in a slump for several games. Even so, each morning we receive the ball and we have a new beginning. Achieving small successes today through successful passes and plays establishes a base for continued success tomorrow. While simple in theory, it is certainly not easy. As much as we want to forget yesterday’s trials and tribulations, they can play in our minds like a movie playing a bad dream which continually haunt us.

Coaches and motivational speakers promote positive thinking as the Holy Grail to success and happiness. While being a fundamental element, it’s not enough to reach our objectives. In addition to positive thinking, we must be in shape, and be prepared.

Even with an excellent attitude, excellent physical condition, and preparation, there will be times when we fail. Even superstars playing on the most renowned teams in the world fail. In fact, they fail more often than not. Those who are most successful achieve many small successes, one play at a time. For each successful goal they score, they have countless missed hits and shots off goal. In the end, it’s the small things which make a tremendous difference in soccer and in life.

The most famous soccer players are frequently those who score the most goals. The emotion of watching a player score a goal from outside the box is, without a doubt, one of the most sensational events in a game. Under most circumstances, coaches prefer to have a series of good plays which take them deep into their opponent’s territory than many low percentage shots taken from far away. A series of small successful plays rather than thrilling long shots tend to be the difference in winning or losing.

Soccer and life are better played by doing little things correctly on a consistent basis. For example, we can eat right, exercise, read, build and grow. These are all habits which, when done consistently, lead to long term success.

Hitting a long shot, in life as in soccer, is an incredible feeling. Attempting to score from far way every time we get the ball will likely lead to frequent “failures” causing us to give up when the going gets tough and when positive energy is critical to success.

Winning each and every play in life is not essential. The road to become champion of the world in the World Cup is made up of many games and many opportunities. Understanding this dynamic provides us with the patience and perseverance necessary to improve every day in every way. When we learn from our failures, errors and mistakes we can take the ball each day with renewed vigor facing the world with confidence to reach our goals and objectives one play at a time.

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 37

Lunar Letter / Magical Moments

Traveling through this marvelous journey we call life, we constantly seek happiness, success and meaning to affirm our existence on this planet.

Sometimes we find answers to our questions and frequently the replies lead us to yet more uncertainty. Life is a series of moments; some we consider “positive” and others we deem “negative.” We attempt to increase the “positive” moments while diminishing the “negative.”

If everything were so easy, we would get to the end of life and do the math. More “positive” than “negative” moments would indicate a plentiful life. Measuring life is not that easy. Life cannot be put into a box and be categorized as “good” or “bad” based simply on the sum of each of these experiences.

A life measured in “good” and “bad” assures frustration and fatigue. Is it realistic to believe that each moment which awaits us will be free of negativity? The answer is a resolute NO.

Deception and disgust will certainly cross our paths. We have loved ones who will leave the world we know and enter a reality yet unknown. There will be trials and tribulations with work, friends and people we have not yet met. This is not being negative; it is being realistic with our expectations.

If we wait for everything to be beautiful, bright and bountiful during our adventure, we will likely be disillusioned with our destiny. If we accept unfortunate events as a given, we can consider our reactions, responses and reflections rather than the significance of the events themselves.

Charles Swindoll proposes the following:

“We are all faced with a series of great opportunities brilliantly disguised as impossible situations.”

Life is the sum of all experiences. Any moment, be it “good” or “bad” can be a magical moment. What matters most is our perspective of each situation and what we learn from it. A friend told me recently, “The times when I was in the greatest pain, tribulation, and fear… those were the times I learned the most, changed the most, and became more of who I am.”

Directing our thoughts toward learning in turbulent times as well as in marvelous moments of excitement and ecstasy allows us to reflect upon a plentiful and productive lifetime complete with endless magical moments.

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 36

Lunar Letter / Empower Thought

Experience and our thought process determine our degree of confidence. Thought drives personal power as well as our ability to achieve goals and objectives. Throughout the ages, men and women have contemplated ways to strengthen our personal power through thought.

Plato said:

“The human body is the carriage; the self is the driver; thoughts are the reins and feelings the horses.”

To take hold of “the reins of life” we must control our thinking.

Thoughts track the progress of our journey. Feelings test our hold on the reins of thought. In a moment of carelessness, we can inadvertently release the reins. Should we do so, our carriage wanders recklessly without direction or destiny. Taking control of the reins of thought once again is difficult; meanwhile, the horses run unhindered. Our emotions can be rebellious; to keep them under control, we must hold firmly to the reins of thought.

Montaigne said:

“Each man is as well or as badly off as he thinks he is.”

Keeping firm hold on the reins of thought in turbulent and challenging times is the difference between arriving at our destination or deviating to unknown and undesired locales.

When we release the reins of thought, our emotions take control of our course. We then become passengers instead of directors of our destiny. To take control of our direction, we can change the way we think about the circumstances which constantly cross our path. If we believe occurrences to be obstacles which block our path, we will mire in the muck and mud. If, on the other hand, we believe events to be a natural part of being, we will find elegant solutions to the challenges which cross our path.

Losing one’s job, for example, is certainly an event which creates chaos. We can lament the cruel cards we have been dealt or establish new roads and carry on. Life doesn’t care which direction we choose. It is the power of thought which determines our reaction and route.

Our thinking dictates the strength of our personal power. Taking control of the reins of thought determines our direction and destiny.

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 35

Lunar Letter / Blind Spots

 the heat of the moment which you later regretted?
How about reacting to what somebody said or did which later surprised even you?

These types of reactions can be regarded as blind spots in our ability to think. We can liken these blind spots to the blind spots which we cannot see as we drive an automobile. Traveling the highway of life without properly inspecting our blind spots is reckless driving and should be punished to the full extent of the law! Perhaps a bit drastic, nevertheless valuable as we consider our emotions and reactions to certain stimuli.

Is it necessary to always look to the blind spot before changing lanes in a car? Of course not; we can change lanes without incident by carefully checking our rear view mirrors perhaps 90% of the time. The problem is the other 10% which can result in tragedy when we don’t see the blind spots.

Dr. Bob Smith develops a model with specific tools to discover and eliminate our blind spots in his book Discover Your Blind Spots.

Dr. Smith describes six different areas of our brain which process information. Three determine how we see the world and the other three specify how we see ourselves. In addition, he explains the following four ways we utilize to process information:

Reacting: Use of one dominant area of thought which is driven by impulse and designed to protect us from danger.

Responding: Use of two or three areas of thought and triggered after we have had a moment to process different elements of a situation.

Reflecting: Ability to utilize four or five areas of thought, which we achieve when we are focused on solving problems.

Relating: Capacity to utilize all six areas of thought, which we attain when we relate with other individuals while in deep thought, searching for alternatives and solutions.

Eighty to ninety per cent of our time is spent in Reaction and Response where we utilize a small portion of our brain. Fortunately, these thought processes are frequently sufficient to achieve our objectives. At the same time, there are other situations which cannot be solved effectively because our blind spots hinder our ability to utilize every part of our brain. In short, we React and/or Respond inadequately. When we make a decision without seeing these blind spots we often make poor decisions.

To be more efficient and effective in our lives it is imperative we become aware of blind spots and how they affect our thought process. By taking time to Reflect deeply and Relate with others in search of solutions, we can discover our blind spots and diminish their devastating effect while determining our destiny and direction.

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 34

Lunar Letter / Carpe Diem ~ Seize the Day

We all think about the nature of time. The Latin phrase Carpe Diem (seize the day) has become part of our vocabulary. The essence of time took on particular significance recently when I decided to wait until the following day to take a photo of a spectacular flower.

For you, my Lunar Letter friend, a poem reflecting my thoughts about the experience:

THE LUSTER OF LIFE

The luster of life burns bright
Five precious petals reflect in the light

A wonder to behold
to grab onto and hold

A moment of fleeting thought
The beauty nature has brought

Oh, to capture such spectacular splendor
A photo to remember, recall and then render

No doubt to delight, develop insight and pleasure
An experience to recreate, appreciate and treasure

Moved by a desire to shake, bake and take action
Put aside believing it would hold its attraction

The following morning the sun burns bright
The dew shimmers and shines in the light

Deception upon waking and having found
Five lifeless petals lying on the ground

Yesterday is wistful memory; tomorrow an unfulfilled promise and today a truly magnificent miracle. Carpe Diem!

∞ Rob McBride ∞
LL I 33

Lunar Letter / Doing the Right Thing

There is a palpable pressure in society to be “perfect.” We praise people who are efficient. From an early age we learn to do things well. Perfection is a worthy ideal and we should always aim to improve ourselves. Perfection, as such, through extreme efficiency can be a double-edged sword. It’s worthwhile to consider:

Is what I am doing in this instant efficient or effective?

The definitions in the dictionary of efficiency and effectiveness are very similar. Depending on your perspective, there are significant differences. In his essay “Effective versus Efficient Decisions”, Dr. Donald Burton offers this definition:

Efficiency – To do things right
Effectiveness – To do the right things

Let’s take a look at a couple of examples:

First, let’s suppose today is our first day of work for the year. We know our existing clients will play a fundamental role in successfully achieving our business plan. We look at our client files and find they are a mess. We decide to organize and analyze each file by creating an Excel program referencing the following items: who bought our product, why did they buy it and with whose approval, where was each product purchased, and at what time. To efficiently complete the task takes us two weeks working from 7:00 AM to 8:00 PM.

Our boss and our colleagues are impressed by our “efficiency.” The hyperlinks between documents and the color coded graphs with each color representing one of our clients will be very useful. During these same two weeks, while we have been “efficient,” a new competitor has been more “effective” and has set meetings with each of our clients to sell them a new product, which we also will be launching. Being effective and doing the right thing is much more important than being efficient.

Now, imagine taking 10 minutes at the end of each day to make a list of to do’s for the following day. This habit is very “efficient” though not necessarily “effective.” The tasks we normally place on our list are those which have to be done and not necessarily those that should be done.

We obtain immense personal satisfaction, which is reinforced in the work place with congratulatory comments about a job well done. By its very nature, doing what should be done is more difficult because often it implies taking a risk and doing something we have never done before. In addition, it opens the door to possible failure. Our challenge is to be effective and efficient at the same time. We can make a list of to do’s which starts with what should be done and then with what has to be done. Effectiveness and efficiency are not mutually exclusive; they can work well together.

Great accomplishments have been made by paving new paths. The pleasure of being efficient in something we already know how to do is momentary. The delight of doing something we have never done before requires additional effort and can be extraordinary. We can be more effective by doing the right thing and thus determine our direction and our destiny.

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 32

Lunar Letter / Leap of Faith

The difference between achieving and dreaming is the specific action we take toward our objectives. We can create, imagine, innovate and desire but without taking concrete steps toward our intention, we are left high and dry.

If it’s so simple, why don’t we all take positive action toward our desires?

Although it is simple to understand, it is certainly not easy to put into practice. Taking action frequently requires a leap of faith. When we wait for everything to be perfect before taking action, we fall into the paralysis of analysis.

The fear of failure is an enemy we all face when we decide to move toward a specific purpose. A leap of faith often implies facing our fears, uncertainties and doubts and requires a high degree of faith, preparation and flexibility.

The most important faith many of us have is our faith in God or our beliefs. This faith allows us to know, in some way, shape or form, we will be taken care of during our journey. Also extremely important is the faith we have in our own ability to achieve a specific mission. Dr. Albert Bandura has studied this type of faith extensively and calls it “Self Efficacy.” Scientific studies link our faith in our ability to complete a given task to our capacity to do so.

Preparation is also key factor to our achieving success when taking a leap of faith. When we are well prepared, does this still mean we are taking a leap of faith? While some may argue otherwise, making a decision which moves us out of our “comfort zone” always creates significant change. The distance we must leap is a function of our preparation. We can diminish the gap from where we currently stand and where we want to go with comprehensive analysis and preparation.

When we take a leap of faith without taking into account the obstacles we are likely to encounter, it is likely we will face significant difficulties which hinder our progress and desire to continue in the face of adversity. On the contrary, when we take a leap of faith with flexibility to adjust our path when inconveniences are encountered, we possess a fundamental tool to persevere until we achieve our objective.

Developing a profound belief in a positive outcome, preparing extensively and contemplating a high degree of flexibility in our plans, allows us to take a leap of faith knowing it to be the best way to achieve, enjoy and delight in all we desire in this magnificent journey we call life.

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 31

Lunar Letter / Conceive ~ Believe ~ Achieve

Our daily actions determine our direction and destiny. Cultivating definite purpose and intention puts us on course to attain all we desire professionally and personally. In his book Think and Grow Rich, Napoleon Hill suggests the following:

“Whatever the mind can conceive and believe, it can achieve.”

Each of the following elements forms an integral part of leading a more prosperous material and spiritual life.

CONCEIVE: The power of our mind has no limits. Utilizing our creative energy awakens our mind, a magnificent machine establishing new ways of thinking to break with routine.

Our creativity, fed by an honest and dignified purpose, can create incredible change. Creating solutions to the problems and challenges facing humanity assures our effort and work will be justly rewarded. One of the most valuable gifts we all possess and which costs absolutely nothing is our creative energy. We can use this extraordinary power to live a life full of intention and meaning.

BELIEVE: A deep belief in our ability to achieve a specific objective is critical to our success. Our mind is our greatest ally and our worst enemy. We construct a base of triumph, or are lost in a hole of defeat, depending on our conviction in our capabilities.

Often the difference between the ecstasy of success and the agony of defeat is the faith we have in successfully completing a task. Confidence in our ability to reach our objectives is critical if we are to prevail through the gusts of adversity threatening to rock and destroy the foundation we have so carefully created.

ACHIEVE: To succeed in the sea of day to day events isn’t easy. Our lives can be likened to a ship on the ocean in the middle of a storm. The swirling winds of destiny and peril test our determination and purpose.

Our daily activities are the rudder leading us and allowing us to maintain our sight firmly on the horizon as the waves of change crash against us threatening the integrity of our purpose. A firm and honorable purpose assures our path remains constant and unwavering towards our objective.

We can enhance this wonderful journey we call life by stimulating our creative power to generate a worthy purpose, by believing firmly in its realization and by taking action to guarantee implementation. To conceive, believe and achieve is to assure we will not waddle in waves of self pity but rather flourish with the energy of burning desire.

∞ Rob McBride ∞
LL I 30

Lunar Letter / Bottom of a Bounce

Feeling motivated, inspired and as if we can conquer the world is a worthy ideal. Nonetheless, there will be times when we are unmotivated, uninspired and as if the weight of the world is on our shoulders.

When we are in the depths of defeat and feel down and dilapidated, we can say we are at “the bottom of a bounce.” While it is preferable to sail smoothly on a wave of inspirational paradise, agony and defeat are ever-present threats lurking around the corner.

No one acquires outstanding success without dealing with the bottom of a bounce. More often than not, success is determined not by the absence of adversity, but rather by the way we face events which deplete our energy and drain our desire.

The beauty of being in the bottom of a bounce is that we can in fact be back!

How is this possible?

Think for a moment of life’s most trying times. We have all experienced trials and tribulations testing our patience and perseverance. There comes a time in each and every one of these moments when we truly come to the bottom of the bounce.

If things continue to get worse, it simply means we haven’t reached the bottom of the bounce, yet. When things cannot get any worse, they will in fact get better.

Therefore, the beauty of being at the bottom of a bounce is that we can and will be back better than ever!

So the next time somebody gives you a hard time about being down in the dumps, you can look them straight in the eye and say:

“Don’t bug me, I’m at the bottom of a bounce, but I will be back!”

It’s the Bounce that Counts!

∞ Rob McBride ∞
LL I 29

Lunar Letter / Challenge a Problem

From the day we enter this wonderful world until they day we depart to a reality yet unknown, we face problems and challenges.

How do we react to a problem?

What is our attitude toward a challenge?

When a problem presents itself, we often ask:

What did I do to deserve this little gem?

Why does this always happen to me?

Fears, uncertainties and doubt whine in a whirlwind of emotion. We doubt the reason a problem arises; we question our uncertainty regarding our ability to resolve it and fear we will fail in the process.

In contrast, for a challenge, we inquire:

How can I solve this situation?

What alternatives do I have?

Our reaction is a function of our perception and our perspective. If we see something as a problem, it is common to bathe in a banquet of self pity. Conversely, when we see something as a challenge, we generally confront it with energy and enthusiasm.

What is the difference between a problem and a challenge?

They are in fact one in the same!  It’s a question of attitude and vision. What appears to be a problem without resolution today, often results in a challenge fostering growth and creativity.

Instead of wallowing in the “why” of a problem, we can challenge it! Challenging a problem allows us to see it from a different perspective. When we see difficult situations as challenges with solutions instead of insoluble problems, we design our direction and direct our destiny.

∞ Rob McBride ∞
LL I 28

Lunar Letter / Fanning the Fire

Sometimes we are up and inspired; at other times we are down and uninspired.

Can we keep the flame blazing all the time?

While many argue it is possible to be positive at any given moment, life is cyclical and there will be times when we will be less energetic and happy. The trick then is to bounce back from difficult moments rather than to strive to be jumping with joy all the time.

Those who are most successful in life are those who are able to see and meet their problems as challenges rather than those who seemingly have no problems. Being inspired and motivated is not a one time thing. We must continually view problems as challenges on our road to success and happiness.

The difference between a problem and a challenge is merely one of perception. We can see obstacles in life as problems, which hinder our progress, or as challenges, which allow us to grow and prosper. Inspiration and motivation create a flame which gives us warmth and sustenance, as it did for our ancestors thousands of years ago.

Once the fire is going, we must continually fan and feed it to keep it going. As long as we have coals in our internal fire, we have hope. Once the embers in the fire of life are extinguished, it is the beginning of the end. Rain, sleet and snow will appear in our lives and temporarily dampen the fire which burns brightly within. When we clarify our burning desire, we realize how important it is to fan and care for that fire.

As we learn to feed and nurture our burning desire on a daily basis, problems and obstacles wither and die. Each of us has been inspired and motivated by different elements at one time or another. There is no quick fix and no one recipe which works for everyone to fan the fire. For some it is religion, for some it is reading a book and for others it may be realizing the importance of facing life’s challenges to care for our children. We each have an inner drive we use to get us motivated when we are down in the doldrums.

We must continually fan the burning desire which blazes within in order to bounce back from life’s difficult moments. When we consciously feed and nurture the smoldering coals within our souls, we create our destiny and determine our direction.

∞ Rob McBride ∞
LL I 27

Lunar Letter / A Work of Art

books_oldLife is a work of art in progress. We can relate it to a book whose pages are written with the events of each day. The years are chapters; the months, paragraphs; the days, sentences and the hours, words.

We have the power to “write” the words which describe our every moment. The words we write each day influence our character and even our appearance. Some pages are filled with adventure and action; others with terror and tragedy.

Our journey through life is similar to a walk through a bookstore. The people we see are the books on the shelves and tables. Each book evokes a different emotion and sensation. Some are old friends. We recognize their covers each time we pass by and open them to see what has been recently written in their pages. Others entice us with their creative and innovative designs, inviting us to open them and browse their pages. Others are a book_browseconglomeration of colors and textures, simply part of the background.

Each of us is a book, a work of art in progress. The years, months, days and hours form the plot of the book. Some contain direction and intention; others are haphazard, without meaning or significance.

Sometimes we are drawn to the cover of a book and later dissatisfied when we begin to read because our experience and background tell us it lacks content. Other books have covers which do not attract our attention; yet, when we begin to read the pages we realize the wonderful wealth and wisdom the words provide. When we find a book which is pleasing to our mind and our eye, it becomes a friend or soul mate.

writingAction defines the words we write in our pages daily. A life full of mindless routine assures a piece of art lacking content and character. A life full of action assures a book with meaning and adventure.

For better and for worse, action leads us to our destiny. Frequently, we fail to take action because we fear failure. Sometimes the only way to triumph with the ecstasy of success is to fly in the face of failure. Our book includes our successes and our failures, all which give meaning to our lives.

Let’s take control of each word, sentence, paragraph and chapter which form our work of art – our lives. When we take action today, we energize our experience; determine our destiny and define the creative genius we each possess.

∞ Rob McBride ∞
LL I 26

Lunar Letter / Tune in!

Communication is the only tool we have to understand others and to express our ideas.  Unfortunately, it tends to be a skill we learn only by trial and error and not through formal schooling.  The art of effective communication is seldom part of our educational curriculum.

When we think of communication, we immediately think of our ability to clearly present our ideas and intentions.  To communicate effectively, however, we need to first understand the other’s point of view and situation.  Stephen Covey in The Seven Habits of Highly Effective People suggests:

“Seek first to understand….”

Seeking first to understand is in theory easy; in practice, much more difficult.  Studies have shown our minds can think at a rate which exceeds 500 words per minute while normal conversation moves at about 100 to 150 words per minute. This difference can be distracting while we listen to others speak.

As we “listen,” our minds are inundated with many thoughts such as:

How we are going to respond

What the noise in the background is

What we have to accomplish later in the day

What we should have done and haven’t completed

To find the calm in the eye of the hurricane of ideas which our mind generates isn’t easy.  It is natural for our minds to generate thousands of thoughts while we listen.  How then can we focus and calm the mind in order to become better communicators?  An analogy may be helpful.

When we want to listen to a particular type of music on the radio, we tune into a specific station.  If we tune into the wrong station, the message may or may not be what we desire.  If we fail to clearly select the station, we will hear only static.

To communicate more effectively, we should act as if we were an antenna and direct 100% of our attention to the person with whom we are talking.  Our sight, hearing and touch are all elements we can utilize to “tune in” our antenna and focus our attention.

When we “tune in” to others and “tune out” distractions, we can more effectively capture the essence and content of the message and enhance our ability to communicate.

∞ Rob McBride ∞
LL I 25

Lunar Letter / A Feast Fit for a King

We each offer a product or a service daily. Often the product we offer is our capacity to be a better spouse, parent, employer or employee. “A Feast Fit for a King” is particularly relevant for people in sales though each of us “sells” constantly in some way, shape or form.

When is the best time to ask someone to make a decision about our offer?

The most obvious answer is when the recipient has all the information and is predisposed to accept our suggestions.

Suppose we are preparing a Feast Fit for a King for someone special. We go to the supermarket, buy the ingredients for the meal, a nice bottle of wine and candles to create the perfect atmosphere.

While we prepare the meal, we think of all the details. The precise moment to put each course into the oven, the table setting and the music we want to hear. When everything is ready, we sit down at the table with our loved one to enjoy a Feast Fit for a King.

When is the best time to enjoy each succulent bite?

It is in that instant, of course!

Something similar happens when we talk to a client.  We diligently do the following:

Contact the person

Qualify their capacity to buy

Investigate necessities and desires

Present our offering in terms of benefits

Respond to concerns with confidence and conviction

After we have expertly followed each step, we can ask for a decision without fear and without fumbling. While the words are not nearly as important as the intent, we can say, for example, “Let’s get things going; I just need your approval.”

Amazing as it may seem, studies have shown the majority of sales calls end without the salesperson ever asking for the order! At the end of the presentation, the salesperson typically mumbles something like, “What do you think?” to which the person eloquently replies, “Let me think about it, and I’ll call you…”

We know from experience, the promise of “I’ll call you…” is typically an empty promise designed to get rid of salespeople.

What can we do?

Just as the best time to eat a Feast Fit for a King is in this instant, the best time to highlight the benefits of our offer and to ask someone to make a decision is at the same time we have given them all the information they need.

If we put our Feast Fit for a King in the refrigerator and take it out the next day, it may still taste great, although it may never be as good as the moment it was first prepared. Similarly, a person is most likely to make a favorable decision immediately after we have “served” our proposal.

Rather than packing our bags and heading for the nearest exit in defeat, we should do everything possible to urge people to make a decision now and not later. Often, the worst thing we can do is to do nothing at all.

While there are no magic words or secret formulas to achieve our objectives 100% of the time, we can enter into every situation prepared to give our very best with confidence we will achieve our purpose. When we take action and ask people to make a decision, we determine our direction and drive our destiny.

In April, 2005 Lunar Letter, we conducted a survey regarding the following question:

“How do you overcome Fears, Uncertainties and Doubts to be more productive?”

The most frequent response from our readers was to, “Take Action!”

Take action today to empower excellence tomorrow.

@RobMcBride
May 2005

Lunar Letter / FUDs, You’re Fired!

Our lives are a collection of emotions and events which mold us with power and satisfaction or with weakness and discontent. In his book Thinkertoys, Michael Michalko mentions three elements which kill creative energy and control many of our thoughts and actions.

F ears

U ncertainties

D oubts

There are times when Fears, Uncertainties and Doubts play a critical role in our lives. If we are in a situation where a very hungry animal is chasing us in hopes of an easy meal, Fear better kick in to create the adrenaline we need to survive. Today, the animals most likely and capable of “eating us” are other human beings!

While it is important to have a certain degree of fear and precaution for protection, FUDs are most likely emotions which diminish power instead of adding value to our personal development.

For example, a salesperson goes to present a new product to the company’s most valuable customer. She has been chosen because of her capacity to consistently make difficult sales and this sale could be the difference between a successful product launch and complete failure. She is a professional and has a terrific knowledge of her product and the benefits the customer will derive from the purchase. Fears, Uncertainties and Doubts take control as she waits in the reception area for her appointment.

  • What if they don’t like the product?
  • What if I forget everything I am going to say?
  • If I don’t close this sale, I may be fired on the spot!

These emotions create panic. Instead of concentrating on her knowledge and success, she is thrown into the paralysis of analysis. Her marvelous mind which should be focused on the preparation of the last several weeks is now consumed by possible failure.

Our minds are powerful machines which generally obey the instructions we give them thousands of times each day. We say, “Open the door!” and magically our arm and hand coordinate to open the door. All we achieve is directly connected with a thought, action or reaction.

FUDs are frequently the cause of our most trying times. I suggest we Fire the FUDs! Just get rid of them. When Fear, Uncertainty or Doubts enter our mind, we must have the power to replace them with Conviction, Certainty and Confidence.

What’s the alternative? The minutes, hours and days flow like a river on its ever changing course. We can create our direction and destiny with powerful thoughts or diminish desire with FUDs. Let’s firmly grasp the helm of life and enjoy this incredible journey we call life.

@RobMcBride
April 2005

Lunar Letter / “Retensive Learning”

Our ability to recall and retain information is influenced tremendously by the type of communication we utilize and the method we use to follow up on the ideas.  In a recent scientific study, psychologist William Glasser discovered that we retain:

10 % of what we read

20 % of what we hear

30 % of what we see

50 % of what we see & hear

70 % of what we DISCUSS

80 % of what we EXPERIENCE

95 % of what we TEACH

In addition, a Stanford University study established that when a person hears an idea once, 68% is forgotten within 48 hours and more than 90% is forgotten in 30 days.

The primary challenge in learning is to take action on the ideas in order to solidify the impact on our personal and professional development.  It is common to read a book, listen to somebody or participate in an event and then fail to instill the ideas by following up adequately.

I have created a training technique establishing concrete parameters to solidify learning.  I call it “Retensive Learning.”  The program starts by focusing on specific behavior which we want to modify or reinforce.  We then use periodic modules to stimulate and encourage participants to discuss, experiment with and teach each of the tools learned.

“Retensive Learning” intensifies the learning process by firmly establishing desired behaviors.  We thus successfully embed effective routines and habits in the daily lives of individuals.

There are books, conferences and workshops which introduce incredible ideas for a better way of life.  Without specific programmed follow up, the ideas fall by the wayside.  “Retensive Learning” institutes a plan of action which initiates a precise powerful way to create compelling behavioral change.

@RobMcBride
March 2005

Lunar Letter / Corporate Bounce

Companies, like people, must Bounce back from challenging situations if they want to remain in business. It is imperative to rise and roar after falling or failing in order to soar with the eagles.

With his powerful, eloquent voice, Martin Luther King Jr. said:

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.”

Similarly, the ultimate measure of a company is its capacity to Bounce back from difficult circumstances. Frequently, corporate cycles are very similar to those of a bouncing ball; they pass through periods of expansion, recession and recuperation.

While these stages are normally well defined and there are economic factors which exert influence, it is possible to positively influence these cycles to prolong those which are most favorable and Bounce back more rapidly from those which are negative. Diminishing the time when a company is at the bottom of a Bounce enhances profitability and increases employee satisfaction.

To achieve a more effective Corporate Bounce the following are fundamental:

  • A plan with Vision, Mission and Objective and a method of measuring adherence to those principles.
  • A plan which consists not only of words but also a definite course of action
  • A system which rewards innovation and doesn’t inhibit creativity
  • A compensation system which rewards outstanding employees
  • A hierarchy which streamlines the decision making process
  • A willingness to recognize weaknesses and limitations
  • An atmosphere promoting action and innovation
  • An organization which leverages its strengths
  • An environment without fear of criticism

We can say, “Sounds good in theory, but what about putting it into practice?” Decisions which positively influence a company normally come from owners and managers. It is also true that an idea which can make a tremendous difference between remaining in the depths of doldrums or brilliant Bounce can come from any level in the organization and at any time.

For these ideas to flow freely, it is essential to create an environment where people have confidence to express their creativity. Companies successfully implementing these strategies create an atmosphere conducive to Bouncing back and are those which change, innovate and actualize today, to be champions tomorrow

∞ Rob McBride ∞

LL I 21

Lunar Letter / The Resilience of a Sponge

Our ability to “Bounce Back” and move forward is an attribute which provides confidence and security to face life’s most challenging situations. The analogy of a bouncing ball rebounding in spite of adversity is a powerful metaphor as is the resiliency of a sponge. While the physical characteristics of a bouncing ball and a sponge are very different, there are noteworthy similarities.

A sponge after being twisted and tortured returns to its original state. While there is a definite limit to the abuse it can take, the sponge is resilient and “Bounces Back” to its initial form. We can learn much from the sponge both in its natural state in the ocean and its commercial state with which we are more familiar.

The living sponge we find in the ocean regenerates itself when cut from its base for
commercial use. The treated sponge we buy in the store is remarkable in its ability to store water (information) and to return to its original state (Bounce Back) after being used and abused. When we face our challenges as if we were a sponge, we encounter new found significance in the most trying times of our lives.

“Resilience” is “The property of a material that enables it to resume its original shape or position after being bent, stretched, or compressed; elasticity.” This is the essence of the sponge. Our capacity to return to our, “original state,” after being bent, stretched and twisted by the dynamic cycles of life is a worthy goal, while our ability to improve and learn through these challenges is ideal.

Those who achieve impressive feats in life are those who have the ability to look at problems as challenges and who are not afraid of failure. Failure is neither good nor bad, it simply is. Some of the most incredible discoveries have been the result of tremendous failures and harsh criticism.

A positive attitude, focus, flexibility, organization and initiative are characteristics which allow us to have the resilience of a sponge to Bounce Back from any situation which arises.

  • A positive attitude drives us to see problems as challenges
  • Intense focus permits us to continue on the right track
  • Flexibility creates a myriad of appealing alternatives
  • Organization facilitates the direction our destiny
  • Initiative compels us in the direction we desire

Success is not an accident, rather it is the result of the decisions we make daily. When we become aware of the way in which we see the world and, specifically, how we view our own trials and tribulations, we embark on a journey which illuminates the beauty of each stride in this incredible adventure we call life.

∞ Rob McBride ∞

LL I 20

Lunar Letter / Eight to Create, Motivate and Stay in Shape 

At this time of the year, it’s common to review our habits and routines in search of a healthier and more fulfilling life. To truly create habits which empower our future, we need to continually reinforce them. A plan to track and modify our behavior keeps us on the path of success and happiness.

Our habits and routines are part of our being. Despite experience to the contrary, we can be masters of our routines. Implementing a system which highlights the importance of applying positive habits, creates a lifestyle which unlocks a wide range of opportunities. Instead of thinking, “Why can’t we do it?” we can ask, “How can we do it?” Since we have unconsciously established daily routines, our challenge is to implement new ones.

Eight to Create, Motivate and Stay in Shape is a system I have developed which establishes a mechanism to initiate change, reinforce positive behavior and track progress. While the number “8” flows with the ideas and principles set forth, the following are also valid:

  • Two is None too Few
  • Three to be Free
  • Four to Score
  • Five to Stay Alive
  • Six for Kicks
  • Seven is Heaven

Creating a system emphasizing the significance of establishing powerful positive habits constructs a lifestyle which unlocks and opens doors of opportunity.

There is a simple way to create positive routines. All we need is a calendar, a pencil and a burning desire to take charge of our destiny.

  1. Determine those activities which direct us to Create, Motivate and Stay in Shape. We can focus on initiating or continuing behavior which is in harmony with our lifestyle and occupation. Click on the thumbnails below to see a sample list of activities, additional ideas and calendar with results:
  2. The number of activities and their difficulty will vary. Each of us controls the content and complexity of the habits and routines we choose.
  3. Every evening record each completed activity in the form of an icon or letter on that day’s date. An ideal time to complete this exercise is just before going to bed. The entire exercise of “logging” our daily results takes no more than a minute.

82create nov_2004 82cmss

We may say:

“Why bother?”

“I don’t have time!”

“I have too many things to do!”

Whether we feel there is room for improvement in our lives or we consider we are obtaining the results we desire, Eight to Create, Motivate and Stay in Shape improves our awareness of empowering activities.

Accomplishing activities which lead us to Create, Motivate and Stay in Shape generates a continual flow of energy into our pool of productivity. There will be days when we achieve more or less than our “ideal” number of activities. The purpose of the exercise is not to chastise ourselves for coming up short, rather to possess a powerful plan which guides us to our objectives.

Like sand through an hour glass, the days, months and years slip away with or without a plan. Eight to Create, Motivate and Stay in Shape generates a script which enables us to direct our destiny and assure our path to prosperity.

∞ Rob McBride ∞

LL I 19

Lunar Letter / Bounce or be Bounced?

The most important thing in life is not the daily ups and downs we experience, but rather our reaction to those events. Our capacity to Bounce back from challenging situations determines our direction and destiny.

To be “Bounced” can also have another meaning. The term is also used to signify rejection or failure. At first glance, it appears the meanings of the word Bounce are incongruent. When we take a closer look we actually see they are very much in harmony.

Those who are most successful in life and achieve that which many only dream about are typically the people who effectively deal with rejection and failure. The more they are “Bounced”, the stronger they become. They recuperate and Bounce back from being “Bounced” because of a high degree of confidence and tremendous conviction in their abilities.

To be a better Bouncer there are several factors to take into account. Where we happen to be in our particular cycle is one of the most crucial to consider. Sometimes we are up and sometimes we are down. If we are at the bottom of a Bounce, our capacity to look at things in a positive light and come out fighting is more complicated. If we are on top of the world and feeling wonderful, our capacity to Bounce back is enhanced.

One of the biggest misconceptions of motivation is that we can feel up and motivated all of the time. There are times when we feel down and there is nothing anyone or anything can do to make us Bounce back at that particular moment. Nor should we expect that we should never feel down. If we never know that feeling of misery and misfortune, we can never truly experience the exhilaration and excitement of life.

There is a time for everything and each and every instant has a reason for being. When we feel down and out instead of getting upset with ourselves or with those who want us to miraculously feel up and motivated, we can instead say:

“Don’t bug me, I am in a bottom of a Bounce, but I will be back!”

Being congruent and in harmony with our emotions is perhaps one of the most difficult things we can do. We are taught from a very young age that it isn’t always wise or desirable to show what we feel. Instead we often repress feelings which elicit extreme emotions in the positive and the negative.

When we are down, it’s OK to be down as long as we know we can and will Bounce back. When we are up and motivated, we should bathe in the beauty of the moment. At the same time, it is realistic to accept that there will be a time when the cycle changes and thus prepare to Bounce back when we feel we are in the bottom of a Bounce.

Those who Bounce best assure that the agony of defeat will time and again lead to the thrill of victory.

It’s the Bounce that Counts!

∞ Rob McBride ∞

LL I 18

Lunar Letter / The Energy of Life

Energy is life and we communicate with the world according to our level of energy. Internal energy is a direct reflection of our physical and emotional well-being. When we are physically and emotionally energized, we direct our destiny. When we are physically and emotionally weak, we drift aimlessly in an ocean of change.

To create energy in our bodies we need to eat right and exercise. In theory it is simple and logical but in practice, difficult and challenging. It is often more convenient to eat poorly and forego exercise than to eat well and exercise. A disciplined approach to eating nourishing food and exercising regularly creates energy.

Developing the habit of consuming plenty of fruits and vegetables is the first step towards a healthy body. The plethora of wonderful food is one of life’s simple pleasures. It is one of the benefits that we, as human beings, have in comparison to virtually any other species. This variety frequently leads us to consume food which generates immediate satisfaction but which is not most beneficial to our bodies. As we create a desire to assimilate fresh fruits and vegetables into our daily diet, we acquire a healthier body and mind.

Physical exercise is initially exhausting and ultimately satisfactory. Laziness is initially satisfactory and ultimately unproductive. While it is imperative to recharge our bodies to create energy, the best way to achieve this goal is by restful sleep and not lethargy. Strenuous physical endeavor activates our body and creates energy. By using every opportunity during the day to exercise our bodies, we generate and store energy for future use.

Stretching our body in the morning, using our muscles to pick up an object instead of dragging it, walking to our destination rather than riding and utilizing our muscles creates physical energy. The small things we do on a daily basis to exercise our body make a tremendous difference in our overall energy level.

Generating the right emotional state to create positive energy is more elusive. We are taught how to ride a bike, read, write and do arithmetic but seldom how to manage our emotions. Developing positive emotional energy is frequently a result of our internal dialogue.

When we tell ourselves that things are terrible and will only get worse, we find a way to fulfill the prophecy. If, on the other hand, we tell ourselves that things are not the way we want them to be and we have the power to create positive solutions, we also will fulfill that prediction.

From the moment we wake up in the morning until we sleep at night, our mind is constantly analyzing and evaluating information. When we consciously empower our internal dialogue to focus on solutions instead of problems, we positively energize our emotions.

Physical and emotional energy are the fountain of life.

It’s the Bounce that Counts!

∞ Rob McBride ∞

LL I 17

Lunar Letter / Riding the Wave of Change

Change creates a wave of emotions which determines our motivation and desire to make decisions and take action. Our capacity to Ride the Wave of Change and control our “internal dialogue” is a powerful tool which directs our response to life’s circumstances.

Unfortunately, seldom are we taught how to manage our emotions. Our parents, the educational system and the corporate environment are dedicated to teach us how to do “things.” Like tying our shoes, throwing a ball, studying for a test and being more productive. All of this knowledge is extremely important. Of equal importance is effectively managing the wave of emotions which presents itself daily.

There are two words which help to manage and direct our “internal dialogue.” The words are BECAUSE and BUT.

William Shakespeare said, “There is nothing either good or bad, but thinking makes it so.”

 

  • A positive attitude towards change is good, BECAUSE it creates imagery which empowers us to develop creative solutions.
  • A negative attitude towards change is not good, BUT it does give us an opportunity to reflect on the positive elements which the situation creates.

Every change contains both positive and negative elements. The language we use to process these changes will determine the attitude we assume with respect to each event. In the first case, the word BECAUSE affirms the importance of the positive reaction and in the second case, the word BUT detracts from the importance of the negative reaction allowing us to find positive elements of the change.

Normally, we use the word BUT in a negative way in our “internal dialogue.” For example:
“I consider myself to be intelligent and capable, BUT I wasn’t successful in closing an important contract because I wasn’t able to see the subtle nuances of the deal.”

Unconsciously, we beat ourselves up and diminish the importance of our intelligence and capability while we place more emphasis on our inability to achieve an objective. In order to utilize the word BUT in a positive way, we can “phrase” this “internal dialogue” as follows:

“I wasn’t successful in closing the deal, BUT I am intelligent and capable to learn from the experience so that I will do better next time.”

We create power when we use these small and mighty words. Our attitude towards change has a decisive impact in our lives. The decision we take with respect to each event in our life creates our direction and destiny.

When we control the words and ideas flowing through our “internal dialogue”, we take advantage of a powerful tool allowing us to bounce back from the most difficult situations in life, because in the end…

It’s the Bounce that Counts!

∞ Rob McBride ∞

LL I 16

Lunar Letter / Adversity Creates Character

Adversity creates our character and determines our destiny. Think for a moment of the most gratifying moments of your life. Graduating from school, getting married, having kids, being hired for your “dream” job, closing an important sale, resolving a difficult problem or overcoming a complex situation. It’s possible to have these experiences without crossing the turbulent river of adversity but those successes which we obtain in spite of adversity are the most valued moments of our lives.

Why then do we flee from adversity?

We prefer that which is comfortable and convenient. automatically look for that which is known and familiar. Nevertheless, adversity forces us to do something extraordinary. It forces us to think and use our minds to explore and examine alternatives which are outside our comfort zone. We see from our own experience that overcoming adversity produces more personal satisfaction.

Life is like a bouncing ball. Sometimes we are up, and sometimes we are down. Our ability to bounce back from adversity creates our character and determines our destiny. Frequently the cause of our down moments is the turbulent river of adversity. One of the most powerful ways to bounce back from adversity is to focus on the end result. Overcoming the challenge provides us with the exhilaration and pride associated with accomplishing an important task.

We live in a life where adversity confronts us like a tiger with bared teeth every day.

How will we react?

Will we turn and run or meet the challenge?

There are certainly moments when the best answer is to run as quickly as possible! Nevertheless, it is worthwhile to take a moment to reflect on the alternatives. One way of putting things in perspective is to apply, “The rocking chair test.”

How will we feel when we are old, sitting in our rocking chair and thinking about the decision that we took at a given point in time?

Will we be proud of our decision to turn and run or will it be more desirable to know that we faced the danger and fought with valor?

Adversity provides us with the opportunity to determine our destiny and to fly with the eagles rather than slither with the snakes.

In the end…It’s the Bounce that Counts!

∞ Rob McBride ∞

LL I 15

Lunar Letter #14: Precious Stones

This is one of those months that comes around every once in a Blue Moon, literally. A Blue Moon occurs when there are two full moons in the same month. The next time this will occur is in May 2007. I take this special opportunity to explain one of the ideas which inspired our Lunar Letter.

The routine of our daily lives frequently creates obstacles to our enjoying each marvelous day on earth. I created a concept which enables us to be more aware of the value of each day and converted the idea into a simple game.

The idea evolved as I was thinking about the importance of each day, month and year in this adventure we call “life.” The first step was to establish a point of reference. Since I am somewhat of a “lunatic” and have always been aware of the phases of the moon, I decided to use the Full Moon as the central theme of this wonderful game.

It has been well established that goals and objectives are one of the primary keys to achieving that which we most desire. For example, we can create a goal to buy a new car or change jobs. If we accompany that goal with a definite plan of action, more than likely we will achieve our objective. If this idea works for short term goals, what about more important life time goals involving our health and happiness?

Think for a moment about the time when you would like to leave this reality we call “life” and enter another reality, yet unknown. Now visualize yourself at this “Ideal Age” full of life and energy, celebrating your life with those you love and cherish.

  • The age which you have just visualized is your Ideal Age.
  • From your Ideal Age, subtract your Actual Age.
  • The result is your Years of Fun and Fulfillment.
  • Take your Years of Fun and Fulfillment and multiply by 365.25.
  • This will give you your Days of Fun and Fulfillment.
  • Your Days of Fun and Fulfillment divided by 29.5 will give you your Full Moons of Fun and Fulfillment until your Ideal Age.

It sounds complicated, so here is an example:

  • 82 – 42 = 40 Years of Fun and Fulfillment
  • 40 X 365,25 = 14,610 Days of Fun and Fulfillment *
  • 14.610 / 29,50 = 495,25 Full Moons of Fun and Fulfillment

* This formula will give you a ballpark figure. If you would like to calculate your actual Days of Fun and Fulfillment, click here.

Precious Stones

The next step is to buy or find Precious Stones which exemplify for you each Full Moon of Fun and Fulfillment. In our example we would have 495 Full Moon’s of Fun and Fulfillment. Your Precious Stones can be the precious glass gems in this buy link, marbles, stones or any other small object.

Place them in a glass jar and at the beginning of each Full Moon take one out.
Carry it with you in your pocket or change purse. This way you can see your Precious Stone often during the month and remember the importance of that month in the great scheme of things.

When the Full Moon comes around, take your Precious Stone and place it some place where you can see it regularly. It could be in a fish tank, garden or beneath a tree.
Take another Precious Stone from your jar and play the game until the next Full Moon.

We may wonder, “Won’t seeing the number of Precious Stones decreasing in our jar have a negative effect?” This depends entirely on our point of view. This process is an excellent way to remind us to enjoy each day, Full Moon and year of Fun and Fulfillment. When we finally take out the last Precious Stone from our jar and place it in the special place we have chosen, it signifies the achievement of an important milestone in our lives. At that moment, I would suggest starting the whole process again. Insurance actuaries remind us that even someone who is 100 years old has a life expectancy.

Your Precious Stones create powerful imagery to live in the present and to Bounce back from difficult situations because in the end…

It’s the Bounce that Counts!

∞ Rob McBride ∞

LL I 14

Lunar Letter / Creating Power and Energy

Deep deliberate breathing will provide our body with vigor and vitality. We ignore the power and energy that breathing can generate. Oxygen is essential for every cell and organ in our body. Our respiratory system distributes this vital energy and eliminates toxins from our body.

We breathe 24 hours a day, 7 days a week during our entire lives. We can last many days without food, a shorter period of time without water but without breathing for only a few minutes, we begin to turn blue!

Dr. Marcos Levy explains that as we breathe deeply, our diaphragm contracts. This contraction creates suction within the largest vein in our bodies, called the vena cava, which carries blood from our lower extremities to the heart. This improves blood circulation and increases energy levels.

One of the best ways to assure proper breathing is through vigorous exercise. As our heart rate increases and we begin to breathe deeply we automatically utilize our diaphragm. I know what you are thinking:

“I don’t have time for exercise!”

While exercise is ideal for deep breathing, there are other ways to breathe properly. The first step is to inhale slowly and deeply through the nose. The air should fill first the lower, middle and then upper lungs. Exhale through the mouth while fully relaxing rib cage and stomach. This can be accomplished during the following activities:

Taking the stairs instead of the elevator
Running after our children
Jumping up and down
Walking rapidly
Chasing a dog
Doing yoga

In addition, it is also possible to focus on deep deliberate breathing at any given moment. For example:

In traffic
When we are angry
Before going to sleep
While watching television
Before chastising our children
During a particularly boring meeting

Vanity leads us to suck in our stomach so that people think we are skinny, but by doing this we don’t breathe properly! Deep breathing causes our stomach to inflate as we inhale and to deflate as we exhale. It may be that people laugh at our inflated stomachs but we will be activating our respiratory system which fills us with energy and vitality to face daily challenges.

∞ Rob McBride ∞

LL I 13

Lunar Letter / I Hear you Knocking

Many of us are familiar with the words of Matthew 7:7.

“Ask and you will receive; seek and you will find; knock, and it will be opened unto you.”

Regardless of religious affiliation or belief, these words work wonders to open doors which otherwise remain closed. In order to achieve that which we desire, we must be first willing to take action.

At the same time, it is not enough to merely ask, seek or knock. These are the first steps and without them we will certainly go nowhere. More importantly, however, we must ask, seek and knock “effectively” in order to achieve our objectives. A tremendous source of frustration for many of us arises when we take action but fail to attain results.

Let’s look at two examples.

1. If we knock lightly and tentatively on the door of a gigantic house, no one will hear us to let us in. On the other hand, if we bang our fists on the door, it will open with a very angry owner wanting to know what we demand.

2. In the world of sales, and to some extent we are all salespeople, we know that we must contact someone before we can make a sale. Many of us think that by making enough contacts, we will become successful. The truth is that we must make effective contacts where we satisfy needs in order to make a sale.

There are several steps that we can take which assure that each time we ask, seek and knock, we will not only be taking action but be taking effective action. One way to narrow it down is in terms of EPPA², my formula for increased confidence and success:

Experience: Energize our experience today to be more effective tomorrow.

Preparation: Prepare well in advance to create confidence.

Perseverance: Persevere to attain and maintain success.

Attitude²: Create an exceptional attitude².

Taking effective action by energizing experience, preparing, persevering and maintaining an excellent attitude², assures that we will be well on our way to achieve our goals and objectives.

∞ Rob McBride ∞

LL I 12

Lunar Letter / The Well of Abundance

We have the power to create a Well of Abundance in our lives. Nevertheless, most of us never create abundance that goes beyond solving our immediate necessities. Let’s look at an analogy that can generate this magic element which we all desire.

It is estimated that rivers and lakes contain only about 3% of the entire amount of the world’s freshwater which is so vital for our survival. The water that is not in rivers and lakes is stored under the earth’s surface in different forms and depths.

When we begin to drill a well, we arrive rapidly to what is called the water table. We find water but it is not constant or reliable. It is affected by local conditions such as changes in the seasons and climactic conditions. Water which is found at deeper levels is stored in aquifers. The quality and quantity of this water is more constant and reliable because it comes from sources that are not as affected by local conditions.

You are probably asking:

“What does this have to do with me and abundance in my life?”

In the beginning, we all take advantage of the abundance which is readily available. In our example this can be represented by the rivers and lakes. This source of abundance is rapidly depleted and we must work harder and drill deeper to once again find that which we desire.

Frequently, we stop as soon as we achieve initial levels of success, the water table. Since this is affected by local conditions, there comes a point when the source is no longer constant or reliable. Often we do not deepen our existing well to find the aquifer which will provide a steady stream of abundance, but rather go in search of another nearby well which gives immediate satisfaction.

Most often the best response to a lack of abundance in our lives is not to go find another well but to dig deeper into the one we currently have to find a constant source of abundance.

Any position and any type of work have potential. When we continue to dig, investigate and learn everything about our business and work, we will arrive at the aquifers that are not so affected by seasons and changes. We achieve stability in our business and our lives which are converted into a Well of Abundance.

∞ Rob McBride ∞

LL I 11