Our ability to recall and retain information is influenced tremendously by the type of communication we utilize and the method we use to follow up on the ideas. In a recent scientific study, psychologist William Glasser discovered that we retain:
10 % of what we read
20 % of what we hear
30 % of what we see
50 % of what we see & hear
70 % of what we DISCUSS
80 % of what we EXPERIENCE
95 % of what we TEACH
In addition, a Stanford University study established that when a person hears an idea once, 68% is forgotten within 48 hours and more than 90% is forgotten in 30 days.
The primary challenge in learning is to take action on the ideas in order to solidify the impact on our personal and professional development. It is common to read a book, listen to somebody or participate in an event and then fail to instill the ideas by following up adequately.
I have created a training technique establishing concrete parameters to solidify learning. I call it “Retensive Learning.” The program starts by focusing on specific behavior which we want to modify or reinforce. We then use periodic modules to stimulate and encourage participants to discuss, experiment with and teach each of the tools learned.
“Retensive Learning” intensifies the learning process by firmly establishing desired behaviors. We thus successfully embed effective routines and habits in the daily lives of individuals.
There are books, conferences and workshops which introduce incredible ideas for a better way of life. Without specific programmed follow up, the ideas fall by the wayside. “Retensive Learning” institutes a plan of action which initiates a precise powerful way to create compelling behavioral change.
@RobMcBride
March 2005